What is an unofficial Facebook page? We answered this question in an earlier blog but to review; an unofficial page is a Facebook business page that is created when someone “checks in” to your business with their smart phone. It’s so common for people to check in that, more often than not, your business has a Facebook page – one that you didn’t create and one about which you may be totally unaware. Think of it as a billboard for your funeral home that you didn't create and you don't know what it is on it and your entire community is viewing it and talking about it.

So many funeral homes we come in contact with say they are 'leveraging Facebook' for their funeral home, but it is not working. When we start digging into it, we discover that they are just buying generic content and posting to their Facebook. This is a complete waste of money. In this episode, Ryan, explains why and what you should do about it.

One of the most important aspects of any marketing campaign is your social media presence, but getting an active, engaged audience is far from easy. Too many funeral homes get stuck on brand and sales and forget the most important factor that drives both of these - the relationship that you have with your community and client families.

This question gets asked on the daily, "Why do you give so much away for free?".

When speaking with funeral homes, one of the most common reasons funeral directors give for not having an active social media presence is "our community is too small." Ten years ago, this point may have been valid, but today, 68% of all Americans use Facebook. Madison Chapel Funeral Home in Alabama receives between 85-95 calls a year in a community of 50,000 and has been a DISRUPT client for 18 months. Since implementing a social media strategy, their home has seen measurable growth.

Tis the season! Convention Season! Ryan travels to the Indiana Funeral Directors Association and Ohio Funeral Directors Association conventions and hammers down on the fact you are throwing MONEY and FUTURE BUSINESS AWAY! One slight adjustment could change your overall success.

This is 60 seconds on why your personal brand as a funeral director is more valuable than your business/funeral home brand. Most funeral directors never think about this, but once you do, you’ll look at how you use social media much differently.

This DISRUPTu! Episode is a different format. No craziness on this one, just straight up answers to a few really tough topics:

This is a special episode that takes you south to Jacksonville, FL to an invite only meeting put on by Live Oak Bank. Get a glimpse into the ‘why’ behind the vision that lead to this roundtable. You will quickly see how this group of funeral suppliers and big thinkers will be the driving force of change in the funeral profession.

Learn more about DISRUPT Media: https://www.disruptmedia.co
About Ryan Thogmartin:
Ryan Thogmartin is a death care entrepreneur and the CEO of DISRUPT Media and creator of ConnectingDirectors.com. | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles
About DISRUPT Media:
Most deathcare companies struggle with Facebook marketing. We provide a process for creating personalized Facebook content that will drive community engagement and measurable leads ensuring growth and profitability.

For something to be successful, there must be something measured. Many conversations I had at the ICCFA convention revolved around defining success on social media. I had numerous funeral directors tell me their funeral home was having success with Facebook marketing, yet nothing had been posted to their page in months and in a few cases over a year! How is your success defined? What are you measuring?
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DISRUPT60 is a weekly one-minute marketing rant on topics that are insanely timely and thought-provoking.