--- title: IF YOU DO THIS IN MAY, IT WILL WORK | DISRUPTu! 046 description: My competitor is heavily engaged on Facebook, and I am not, what should I do? Ryan, gets into this question and discusses what to do if you're late to the party and why freaking out and playing copyca --- # DISRUPT Media Blog ## [IF YOU DO THIS IN MAY, IT WILL WORK | DISRUPTu! 046](https://social.disruptmedia.co/blog/may-will-work-disruptu-046) May 2, 2018, 9:10:37 AM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) - [Tweet](https://twitter.com/share) ![](https://social.disruptmedia.co/hubfs/disruptu-episode-46-1080x675-1.jpg) My competitor is heavily engaged on Facebook, and I am not, what should I do? Ryan, gets into this question and discusses what to do if you're late to the party and why freaking out and playing copycat isn't the answer. Ryan also answers a question about what's the greatest benefit of social media for funeral homes other than driving leads, and he gives solid value by telling you the one Facebook guaranteed to drive meaningful interactions in the month of May. Topics: [social media](https://social.disruptmedia.co/blog/topic/social-media), [Blog](https://social.disruptmedia.co/blog/topic/blog), [DISRUPTu!](https://social.disruptmedia.co/blog/topic/disruptu), [Facebook](https://social.disruptmedia.co/blog/topic/facebook) ![Ryan Thogmartin](https://app.hubspot.com/settings/avatar/7432b3c1d542affbadae87886a96a3f8) #### Written by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) Ryan Thogmartin is deathcare’s most disruptive voice. The guy who turned a historically silent profession into a content-driven, culture-shaping, conversation-dominating landscape. As the CEO of DISRUPT Media, the largest and most creative agency in funeral service, Ryan has spent over a decade helping funeral companies win attention, build brand authority, and grow call volume with bold creative that actually converts. ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Blog (126)](https://social.disruptmedia.co/blog/tag/blog) - [Facebook (84)](https://social.disruptmedia.co/blog/tag/facebook) - [Funeral Homes (83)](https://social.disruptmedia.co/blog/tag/funeral-homes) - [social media (72)](https://social.disruptmedia.co/blog/tag/social-media) - [Social Media Strategy (46)](https://social.disruptmedia.co/blog/tag/social-media-strategy-2) - [DISRUPTu! 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Disrupt Media is a funeral home marketing company specializing in social media. Our proven strategy focuses on funeral home ad campaign development for increased at-need and pre-need sales. Get a free demo of our funeral home marketing services today! # Links - [Careers](https://disruptmedia.co/careers) # Contact Us 1-800-215-2713 [social@disruptmedia.co](mailto:social@disruptmedia.co) 601 Underwood Street Zanesville, Ohio 43701 Copyright 2026 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ryan Thogmartin", "url" : "https://social.disruptmedia.co/blog/author/ryan-thogmartin" }, "dateModified" : "2019-03-26T17:14:51.799Z", "datePublished" : "2018-05-02T13:10:37.000Z", "headline" : "IF YOU DO THIS IN MAY, IT WILL WORK | DISRUPTu! 046", "mainEntityOfPage" : { "@id" : "https://social.disruptmedia.co/blog/may-will-work-disruptu-046", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://social.disruptmedia.co/hubfs/disrupt-logo.png" }, "name" : "DISRUPT Media" } } ```