This question gets asked on the daily, "Why do you give so much away for free?".

This is 60 seconds on why your personal brand as a funeral director is more valuable than your business/funeral home brand. Most funeral directors never think about this, but once you do, you’ll look at how you use social media much differently.

For something to be successful, there must be something measured. Many conversations I had at the ICCFA convention revolved around defining success on social media. I had numerous funeral directors tell me their funeral home was having success with Facebook marketing, yet nothing had been posted to their page in months and in a few cases over a year! How is your success defined? What are you measuring?
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DISRUPT60 is a weekly one-minute marketing rant on topics that are insanely timely and thought-provoking.

Stop being romantic! This isn't something you typically hear in marketing but 'romance' is killing many funeral homes. Let me explain:

This is an interesting conversation that I have all to often with funeral directors all over the country. In one breath funeral directors are talking about how powerful social media is to the tune of overthrowing governments, changing entire generations, aiding in social uprisings, and influencing the most sophisticated elections but in the next breath say social media can’t sell a funeral. Doesn’t make any sense at all.