In 2023, we know social media is essential for funeral homes to connect with families. However, many funeral homes are making crucial mistakes with their social media marketing. You may be one of them. But, fear not-

Here are four common mistakes funeral homes are making and how to avoid them:

Marketing can seem daunting for the average funeral director. I mean, you’ve spent your life learning how to care for the deceased and the grieving...not marketing. Fortunately, Instagram ads were made especially for you, the non-marketer, to not only easily publish paid advertising to your local community, but to have measurable success doing it. The powers at Instagram know that if you can make money from their ads… you will buy more ads. Your success is in their best interest.
Want to get started with an Instagram ads test run? Below, we've created an excruciatingly simple step-by-step guide on how to do it…