In the funeral profession, marketing budgets are often tight or non-existent. Yet, the importance of marketing cannot be overstated. It's time to evaluate your marketing strategies and their returns on investment (ROI).

In the evolving landscape of the funeral profession, one aspect often overlooked is the marketing of memorial jewelry. This raises a critical question: why aren't more funeral homes highlighting this valuable offering?

In an age where innovation drives success, the funeral profession must look beyond traditional boundaries for inspiration. For example- did you know Snoop Dog and Martha Stewart had a cooking show together? Why would a hip-hop icon and a lifestyle guru collaborate? Simple: to expand their reach. This concept isn't just for celebrities; it's a viable strategy for funeral homes too.

Redefining Excellence in the Funeral Profession

In the competitive world of funeral services, every funeral home claims to be "the best." But what does being the best truly mean? The real game-changer isn't just about being the best; it's about being the best known.

Marketing is always changing. It’s not your job to stay on top of every little trend. Actually, that’s our job. So we compiled a few things to take note of in 2023.

When Ryan Thogmartin speaks, it’s best to listen. Why? Because this guy knows what he’s talking about, especially when it comes to deathcare and social media. Sort of like E.F. Hutton and investment banking … in the 80s. (Sorry you missed out on that gem, millennials!)

The largest stadium in the world, Narendar Modi Stadium, holds 132k people

Oftentimes, people ask us why we focus on social media so much. Though there are multiple reasons, there’s one that really sticks out more than the rest. But before we get into that, we need to explain some things.

What all have you talked about today? Maybe a little bit of politics, sports, food, job related topics? The list could go on and on. Most people enjoy a good conversation, whether they are taking part in it or just observing. That’s why podcasts continue to rise in popularity, and everyone likes posting their own opinions all across the internet. See, humans are meant to communicate. When your funeral home or cemetery can enter your communities daily conversations, you are on the fast-track to success. Real quick, I want to show you how social media IS word of mouth marketing and will give you results.

Living and breathing social media marketing is a major blessing and a deadly curse. For us, it means always being ahead of the game. Leading a profession into the current state of marketing is a big responsibility.