Your funeral home has more to talk about than another staff headshot.
There are questions you answer in the arrangement room. Tools you use without thinking twice. Decisions you make that a family may never realize required years of experience.
That is where we would start looking for your next video.
In August, DISRUPT Media filmed, edited, and published 752 videos for funeral home clients across the country. Together, those videos generated 6,819,974 views, engaged 1,754,586 people, and drove 415,881 clicks to client websites. Those are the results for the month’s full collection of videos, not just the highlights below.
We care about that last number. Views get attention, but we also want to give people a reason to take the next step and learn more about the funeral home behind the video.
Our goal is to help families become familiar with your people and your work before they need to make a decision.
And there is a lot more worth sharing than you might think.
Our August roundup featured the following 10 videos, covering everything from preparation-room education to the conversations surrounding a funeral.
What happens before embalming begins? This topic is a reminder to look beyond the obvious when planning content. Explaining the thinking behind your work can be just as interesting as explaining the work itself.
William R. May Funeral Home takes a clear position on rushing a visitation. Its message recognizes the people who made the effort to show up and the importance of giving them time. That is a meaningful point of view to put on camera.
Watch: That Funeral Is NOT About You
Wagner-Elfner and Burg Funeral Home & Cremation Services addresses third-party casket purchases in a video about the FTC Funeral Rule. We like the approach: give people useful information about a decision they may eventually face, without making the entire conversation a sales pitch.
French Funeral Home introduces a casket key and explains how it adjusts the height of the interior bed. A small tool becomes the subject of an educational video. Before you say you have nothing to film, take another look at the things you use every day.
Watch: The Hidden Key at Every Funeral
Wagner-Elfner and Burg breaks down six products used in the preparation room and discusses when and why they are used. The specificity is what we appreciate here. Give viewers an explanation they can follow, and let your knowledge come through in the conversation.
Community visitation belongs in the conversation, too. It gives funeral professionals an opportunity to talk about why gathering matters and what it means to show up for a grieving family.
Watch: Community Visitation Service
Put the cost conversation on camera. We would rather see a funeral home address the subject directly than leave someone wondering whether asking about money is somehow inappropriate. The title makes that invitation clear.
The title alone offers a useful content prompt: what detail did you take care of today that someone outside the profession might overlook? Your next video does not have to revolve around a major announcement.
Watch: Last Minute Adjustments
Preparation is another opportunity for education. Our approach to a subject like this is to explain the work respectfully, use language people can understand, and give viewers room to ask questions.
Watch: Preparing a Body for Embalming
This question gives the video a clear starting point. You know what you are about to learn before you press play. Keep that in mind when planning your own content: sometimes the question is already the hook.
Watch: What Happens to Metal Body Parts/Teeth During Cremation?
Our August email also highlighted three additional videos for showing a different side of the funeral home: a refrigeration unit tour, a 1 a.m. vlog, and a look at embalming tools.
Refrigeration Unit Tour opens the door to a subject you might not immediately put on a content calendar.
1 AM Vlog: While Our Community Sleeps offers a different starting point for talking about the responsibility of being available after hours.
Tools for Embalming brings the focus back to the equipment behind the work.
We included these because we believe there is room for funeral home content to be more candid and more specific. Professional does not have to mean predictable.
Look at the range of topics in this roundup.
You do not need to manufacture a personality for your funeral home or turn every video into a commercial. Start with something you know. Explain a question you answered this week. Talk through a detail you wish more families understood.
That is the kind of content we want to help funeral homes create.
We are proud of the August results. We also give our clients credit for being willing to put their knowledge on camera and talk about subjects that could easily stay behind closed doors.
The reason you think funeral home content is boring is because you’ve probably been buying or getting free generic content from your pre-need company or NFDA.
Generic content is boring. This content is not. Consumers want to see your personality.
If you're ready for a social media approach with no generic bullcrap and an action plan of how to get you more qualified preneed leads and at-need calls, click here to learn how we help funeral homes become impossible to ignore.
Still not convinced? Check out our free ROI calculator to determine just how much return on your investment you could have with the right strategic social media approach centered around organic content.