How one funeral director turned authentic social media content into millions of views, national attention, and real business growth.

I've said it for years: best known is better than best.

Facebook’s new link restrictions have funeral homes worried about getting obituaries in front of their communities. But Facebook may have actually done funeral homes a favor.

Here we go again.

Facebook Is Coming for Your Obituary Posts. Here’s What Funeral Homes Need to Know.

What happens when funeral homes put their actual work on camera? In August, DISRUPT Media filmed, edited, and published 752 client videos that generated more than 6.8 million views and 415,881 clicks to client websites. The topics included embalming, funeral costs, cremation questions, and even a casket key. Here’s a look at the videos featured in our August roundup and why we believe deathcare has plenty worth talking about.

Your funeral home has more to talk about than another staff headshot.

Video Won Deathcare in 2025

Let’s get straight to it: short-form video isn’t optional anymore—it’s oxygen. It’s how people discover brands, build trust, and decide who they’d call on the worst day of their life.

Let me be blunt: most funeral homes are still treating social media like it’s a checkbox. Post a grief quote, wish everyone a Merry Christmas, maybe toss in a link to a preplanning page, and call it a day.

If you’re a funeral home still debating whether video content matters, here’s your wake-up call: video isn’t optional anymore. It’s the game.

If you’re still betting your marketing dollars on “Serving Families Since 1912,” it’s time for a reality check: nobody cares.