DISRUPT Media Blog

Ryan Thogmartin


Recent Posts

We Spent $5,000,000 on Funeral Homes Ads

Sep 1, 2022 2:05:28 PM / by Ryan Thogmartin

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Let’s say you have $500 to invest. Wouldn’t you want to put that money into something that’s actually proven to generate a positive return on your investment? And not just a positive ROI — an eye-popping, bank-breaking 18X ROI? You can probably think of several things to do with $9,000, right? 

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3 Things Funeral Homes Need to Be Doing RIGHT. NOW On Social Media

Jul 29, 2022 11:24:27 AM / by Ryan Thogmartin posted in Funeral Homes, Social Media Strategy, funeral home marketing

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When Ryan Thogmartin speaks, it’s best to listen. Why? Because this guy knows what he’s talking about, especially when it comes to deathcare and social media. Sort of like E.F. Hutton and investment banking … in the 80s. (Sorry you missed out on that gem, millennials!)

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The Power of the Reoccuring Content

May 11, 2022 1:22:11 PM / by Ryan Thogmartin posted in social media, Facebook, funeral home social media

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boompowerofreoccuringcontent

“What should I be posting on Facebook? I’ve used up all my good ideas.” - Lots of Funeral Professionals

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ONE POINT EIGHT BILLION

Mar 7, 2022 10:18:32 PM / by Ryan Thogmartin posted in Facebook, Funeral Homes, Social Media Strategy, funeral home marketing

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The largest stadium in the world, Narendar Modi Stadium, holds 132k people

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Why Social Media?

Feb 19, 2022 4:39:34 PM / by Ryan Thogmartin posted in Funeral Homes, Social Media Strategy, funeral home social media

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Oftentimes, people ask us why we focus on social media so much. Though there are multiple reasons, there’s one that really sticks out more than the rest. But before we get into that, we need to explain some things.

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Digital Marketing is NOT All Equal

Feb 9, 2022 8:05:32 PM / by Ryan Thogmartin posted in Facebook, Funeral Homes, funeral home marketing

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All digital marketing is important- but it’s not all equal.

There are so many ways to digitally market. Popular ones include- search engine optimization, pay-per-click, email, text message, and social media. There are several other forms but these are just a few that came to mind quickly. 

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Donut Overthink Social Media

Feb 4, 2022 11:19:18 AM / by Ryan Thogmartin posted in funeral home social media

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"DONUT" Overthink Social Media

This year, DISRUPT Media is really encouraging all funeral homes to step-up their social media game. Now, part of the social media equation involves creating fantastic content. For many funeral homes this is a daunting task. But it doesn’t have to be…

It can be as easy as eating donuts.

See, a couple of years back one of our members was looking for a way to consistently create fun content that their community would relate to. We ended up encouraging them to review donuts from a beloved local establishment on a weekly basis. They followed through and the videos were great! Not surprisingly, people really liked seeing the funeral home on video, and people loved seeing the donuts. Over the course of a month, this created thousands of views and incredible interaction between the funeral home and the community.

Watch it for yourself!

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How to Build a Content Calendar for Funeral Homes

Jan 7, 2022 12:48:29 AM / by Ryan Thogmartin

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In 2022, it’s not news to anyone that social media is vital for your funeral home. But, if you have a page, what do you do with it? That’s what we want to cover real quick.

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What is Relationship Marketing?

Dec 20, 2021 10:24:42 AM / by Ryan Thogmartin

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DISRUPT Media did a webinar at the end of September that was 100% on relationship marketing, and we really kind of coined using that term in death care. And here's why- it's based around data. It’s based on analytics and what we can prove.

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Creating Awareness vs Building Relationships

Dec 4, 2021 1:35:42 AM / by Ryan Thogmartin

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Both creating awareness and building relationships are vital for a successful business. However, many funeral homes and death care businesses only focus on brand recognition and being top-of-mind. There’s nothing wrong with focusing on this, but if you only focus on this you’re missing a very valuable piece to the puzzle.

 

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