Facebook’s new link restrictions have funeral homes worried about getting obituaries in front of their communities. But Facebook may have actually done funeral homes a favor.
Here we go again.
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What happens when funeral homes put their actual work on camera? In August, DISRUPT Media filmed, edited, and published 752 client videos that generated more than 6.8 million views and 415,881 clicks to client websites. The topics included embalming, funeral costs, cremation questions, and even a casket key. Here’s a look at the videos featured in our August roundup and why we believe deathcare has plenty worth talking about.
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Your funeral home has more to talk about than another staff headshot.
Let’s get straight to it: short-form video isn’t optional anymore—it’s oxygen. It’s how people discover brands, build trust, and decide who they’d call on the worst day of their life.
Let me be blunt: most funeral homes are still treating social media like it’s a checkbox. Post a grief quote, wish everyone a Merry Christmas, maybe toss in a link to a preplanning page, and call it a day.
If you’re a funeral home still debating whether video content matters, here’s your wake-up call: video isn’t optional anymore. It’s the game.
If you’re still betting your marketing dollars on “Serving Families Since 1912,” it’s time for a reality check: nobody cares.
You can stop copy-pasting that same “We’re here for you with compassion” caption now. Facebook’s not having it—and neither are families. This week, Meta made it official: copycat, duplicated, and recycled content is getting deprioritized, demonetized, and, in some cases, hidden altogether.
Katharine didn’t grow up in death care. She wasn’t comfortable on camera. But when she and her husband bought a struggling funeral home, she knew something had to change—and fast. In this episode, Ryan sits down with Katharine to break down how she went from zero content to viral funeral director—building a local brand that now gets recognized in grocery stores and hospitals.