DISRUPT Media Blog

60,000 Views in 24 Hours: The Power of a Hearse Tour

Jan 16, 2024 1:55:51 PM / by Ryan Thogmartin



The Secret to Viral Funeral Home Posts

Have you ever wondered how to skyrocket your funeral home's online presence? The answer might be simpler than you think. It's not about high-end tech or complex marketing strategies. It's about engaging with your audience in a genuine, transparent way. And what better way to do this than through a hearse tour?

The Magic of the Hearse Tour

A hearse tour is exactly what it sounds like. You take your audience on a virtual journey inside your hearse, detailing everything from the design of the vehicle to the practical aspects of its use. This approach is not just about showcasing a vehicle; it's about storytelling and creating a connection.

Breaking Down the Elements

Let's dissect the elements of a successful hearse tour:

  • The Setting: Your hearse is not just a vehicle; it's a part of your funeral home's story. Sit inside it and let your audience in.
  • The Details: People are curious about the unknown. Explain everything - from what you keep in the console, to where the magnetic flags go.
  • The Mechanics: The functional aspects, like the slider for the casket and how pallbearers operate, are often a mystery to the public. Demystify these elements.
  • The Connection: The most crucial part. When you're on camera, make eye contact. Let them see your eyes, your expressions. It's about humanizing the experience.

Why Does It Work?

In a world where digital content is king, authenticity reigns supreme. By giving a hearse tour, you're not just selling a service; you're building trust. People get to see the real you, and that's invaluable.

The Results Speak for Themselves

We've seen multiple clients adopt this strategy, and the results are staggering. One of our clients hit 60,000 views in less than 24 hours. That's the power of genuine engagement.

In Conclusion

To sum it up, the hearse tour is a simple yet profoundly effective tool. It's about transparency, connection, and storytelling. In an profession often shrouded in mystery, this approach demystifies and humanizes, creating a powerful bond with your audience. So, why not give it a try? The results might just surprise you.




Ryan Thogmartin

Written by Ryan Thogmartin