Living and breathing social media marketing is a major blessing and a deadly curse. For us, it means always being ahead of the game. Leading a profession into the current state of marketing is a big responsibility.
What is an unofficial Facebook page? We answered this question in an earlier blog but to review; an unofficial page is a Facebook business page that is created when someone “checks in” to your business with their smart phone. It’s so common for people to check in that, more often than not, your business has a Facebook page – one that you didn’t create and one about which you may be totally unaware. Think of it as a billboard for your funeral home that you didn't create and you don't know what it is on it and your entire community is viewing it and talking about it.
So many funeral homes we come in contact with say they are 'leveraging Facebook' for their funeral home, but it is not working. When we start digging into it, we discover that they are just buying generic content and posting to their Facebook. This is a complete waste of money. In this episode, Ryan, explains why and what you should do about it.
It's time again to buy flowers, chocolate, spa gift cards, and pancake breakfasts to show the incredible mother's in our lives how much we appreciate them. Mother's Day 2018 is right around the corner and it's the perfect time for your funeral home to join the celebration of inspiring women in your community. Since this is one of the most beloved holidays, we've made the perfect FREE video for you to share with your social media audience.
My competitor is heavily engaged on Facebook, and I am not, what should I do? Ryan, gets into this question and discusses what to do if you're late to the party and why freaking out and playing copycat isn't the answer.
Stop being romantic! This isn't something you typically hear in marketing but 'romance' is killing many funeral homes. Let me explain:
One of the beautiful things about Facebook is that every funeral home has access to the exact same tools. The playing field is level. So, when marketing budgets are small or even non-existent for 100 call or under firms, does spending those limited dollars on Facebook make sense?
This is an interesting conversation that I have all to often with funeral directors all over the country. In one breath funeral directors are talking about how powerful social media is to the tune of overthrowing governments, changing entire generations, aiding in social uprisings, and influencing the most sophisticated elections but in the next breath say social media can’t sell a funeral. Doesn’t make any sense at all.
Bloopers, bloopers and more bloopers. The intro for this episode took the longest time to shoot - Ryan was off his game, but he got it together and delivers another stellar, value packed episode.
We know that it can be hard to keep up with all the holidays that the Internet gets excited about, not to mention the trending hashtags that come with them! That's why we've designed the perfect tool for your funeral home's social media marketing needs! Click here to download our free social media posting calendar for deathcare businesses.