Stop being romantic! This isn't something you typically hear in marketing but 'romance' is killing many funeral homes. Let me explain:

One of the beautiful things about Facebook is that every funeral home has access to the exact same tools. The playing field is level. So, when marketing budgets are small or even non-existent for 100 call or under firms, does spending those limited dollars on Facebook make sense?

This is an interesting conversation that I have all to often with funeral directors all over the country. In one breath funeral directors are talking about how powerful social media is to the tune of overthrowing governments, changing entire generations, aiding in social uprisings, and influencing the most sophisticated elections but in the next breath say social media can’t sell a funeral. Doesn’t make any sense at all.

Bloopers, bloopers and more bloopers. The intro for this episode took the longest time to shoot - Ryan was off his game, but he got it together and delivers another stellar, value packed episode.

We know that it can be hard to keep up with all the holidays that the Internet gets excited about, not to mention the trending hashtags that come with them! That's why we've designed the perfect tool for your funeral home's social media marketing needs!

Click here to download our free social media posting calendar for deathcare businesses.

Holidays are a great time to reach out to your local community on Facebook. They are a shared experience driven by love and compassion - two things funeral directors specialize in. Valentine's Day is a perfect time for your funeral home to share in the celebration with your community by posting on Facebook. We've made a free Facebook video download for you to make this task easy!

Wanna know what it's like in our office on a typical day? How do we plan, how do we do meetings and how do we stay on top of all that changes in the social media world? You spent most of 2017 following me around the globe at speaking gigs and client meetings, now, get an inside look at the real work of running a company, leading a team of 22 people, managing hundreds of clients and keeping tabs on Facebook changes. Also, how have we positioned ourselves to be the leaders and stay in the lead?

Ryan breaks down the Facebook news feed changes and what they mean for your deathcare business, and why you shouldn't worry. Also, what content will be most valuable on Facebook moving forward, and what role should your employees play in your Facebook strategy?

Social media is ‘marketing.’ It’s not the new marketing, it’s the current state of marketing, and funeral homes and deathcare companies can no longer afford to ignore it. There are so many reasons why deathcare companies need to get their heads out of the sand and start engaging on the platforms used by over 68% of all Americans.

It’s obvious. It’s everywhere. And, yes, it’s sometimes rude. People who own Smartphones constantly pull them out of their pockets to send text messages, check email, read the news, and catch up with their family and friends on social media…even ignoring the family and friends who are there in front of them (I am totally guilty of this). In places where strangers are sitting and waiting, like doctors’ offices and airport terminals, the Smartphone viewing reflex prevails where traditional reading materials like newspapers, books, and magazines once reigned as the media of choice.