When I tell you there is one thing missing from every single funeral home marketing conversation, what would you think that one thing might be? Content? Goals? Budget? Analytics? Video?

Holidays are a great time to reach out to your local community on Facebook. They are a shared experience driven by love and compassion - two things funeral directors specialize in. Valentine's Day is a perfect time for your funeral home to share in the celebration with your community by posting on Facebook. We've made a free Facebook video download for you to make this task easy!

Wanna know what it's like in our office on a typical day? How do we plan, how do we do meetings and how do we stay on top of all that changes in the social media world? You spent most of 2017 following me around the globe at speaking gigs and client meetings, now, get an inside look at the real work of running a company, leading a team of 22 people, managing hundreds of clients and keeping tabs on Facebook changes. Also, how have we positioned ourselves to be the leaders and stay in the lead?

This one is going to be a wicked pissa! We packed our bags and set out to the East Coast for the annual National Funeral Directors Association! FH 14 shows you the hustle and bustle of a convention of this size with such companies as funeralOne, Homesteaders Life Company, Tukios, Inc. and lastly, we give YOU the key to successful social media marketing.

Many of my followers and friends have asked how I got into the death care space. Now is the time to share. This is my story. Definitely, the most open and transparent I have ever been. Would love to read your thoughts below.

Music City jammin’ for ICCFA 2017! The camera rolls in Nashville for Episode 006. Get an inside perspective on the strategic conversations that happen during ‘quick pitch’ opportunities. See and hear how the approach we use isn’t about selling content to a funeral home or cemetery. This isn’t a smash and grab – we are all about driving leads and ROI for our clients, plain and simple. Listen to Ryan layout the plan and process we use with clients to drive over $20,000 a month in Preneed leads through results driven Facebook marketing.

When it comes to funeral homes engaging on social media - there is no more tomorrow. You MUST get involved now. Stop waiting.

To win you need attention and trust. It's a circle. Attention…trust, they feed each other, and without one, you don't get the other. You've got to be able to capture attention, but you also need your audience to trust you. The marketing element in which the funeral profession has been terribly lacking is in building trust. All of what we hear mainstream about the funeral profession is negativity. Being able to capture somebody's attention while building trust is extremely, extremely valuable when it comes to engaging with the consumer and securing business for now and for the future.

48 hrs. - Ohio to Indiana - Back to Ohio - To Detroit - Back to Ohio

It’s not rocket science. It’s not mind blowing. It’s not new. In fact, it’s pretty flippin’ basic. The funeral business is personal. This is a 100% relationship business. That’s right, relationships – in high school we called this ‘popularity,’ and the prom king always got the girl. The class president wasn’t the most qualified candidate – just the best looking. The funeral business isn’t much different.