What all have you talked about today? Maybe a little bit of politics, sports, food, job related topics? The list could go on and on. Most people enjoy a good conversation, whether they are taking part in it or just observing. That’s why podcasts continue to rise in popularity, and everyone likes posting their own opinions all across the internet. See, humans are meant to communicate. When your funeral home or cemetery can enter your communities daily conversations, you are on the fast-track to success. Real quick, I want to show you how social media IS word of mouth marketing and will give you results.
When I tell you there is one thing missing from every single funeral home marketing conversation, what would you think that one thing might be? Content? Goals? Budget? Analytics? Video?
Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and deathcare companies can no longer afford to ignore it. There are so many reasons why deathcare companies need to get their heads out of the sand and start engaging on the platform used by over 75% of all Americans over the age of 45.
I am privileged to speak at many state, national, and even international funeral conventions each year. This allows me the opportunity to talk with hundreds of funeral professionals and to answer thousands of social media questions. In some cases, funeral professionals try to explain to me why they don’t need to market on Facebook or how they have mastered Facebook marketing because they have a young staff member.
It's time again to buy flowers, chocolate, spa gift cards, and pancake breakfasts to show the incredible mother's in our lives how much we appreciate them. Mother's Day 2018 is right around the corner and it's the perfect time for your funeral home to join the celebration of inspiring women in your community. Since this is one of the most beloved holidays, we've made the perfect FREE video for you to share with your social media audience.