In the evolving landscape of the funeral profession, one aspect often overlooked is the marketing of memorial jewelry. This raises a critical question: why aren't more funeral homes highlighting this valuable offering?
In an age where innovation drives success, the funeral profession must look beyond traditional boundaries for inspiration. For example- did you know Snoop Dog and Martha Stewart had a cooking show together? Why would a hip-hop icon and a lifestyle guru collaborate? Simple: to expand their reach. This concept isn't just for celebrities; it's a viable strategy for funeral homes too.
Redefining Excellence in the Funeral Profession
In the competitive world of funeral services, every funeral home claims to be "the best." But what does being the best truly mean? The real game-changer isn't just about being the best; it's about being the best known.
In 2023, we know social media is essential for funeral homes to connect with families. However, many funeral homes are making crucial mistakes with their social media marketing. You may be one of them. But, fear not-
Here are four common mistakes funeral homes are making and how to avoid them:
“What should I be posting on Facebook? I’ve used up all my good ideas.” - Lots of Funeral Professionals
When I tell you there is one thing missing from every single funeral home marketing conversation, what would you think that one thing might be? Content? Goals? Budget? Analytics? Video?
Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and deathcare companies can no longer afford to ignore it. There are so many reasons why deathcare companies need to get their heads out of the sand and start engaging on the platform used by over 75% of all Americans over the age of 45.
I am privileged to speak at many state, national, and even international funeral conventions each year. This allows me the opportunity to talk with hundreds of funeral professionals and to answer thousands of social media questions. In some cases, funeral professionals try to explain to me why they don’t need to market on Facebook or how they have mastered Facebook marketing because they have a young staff member.
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Disclaimer: This is 5-minute read. If you would prefer not to read, there is a video that covers this topic embedded at the end of the article.