“What should I be posting on Facebook? I’ve used up all my good ideas.” - Lots of Funeral Professionals
When I tell you there is one thing missing from every single funeral home marketing conversation, what would you think that one thing might be? Content? Goals? Budget? Analytics? Video?
Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and deathcare companies can no longer afford to ignore it. There are so many reasons why deathcare companies need to get their heads out of the sand and start engaging on the platform used by over 75% of all Americans over the age of 45.
I am privileged to speak at many state, national, and even international funeral conventions each year. This allows me the opportunity to talk with hundreds of funeral professionals and to answer thousands of social media questions. In some cases, funeral professionals try to explain to me why they don’t need to market on Facebook or how they have mastered Facebook marketing because they have a young staff member.
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Disclaimer: This is 5-minute read. If you would prefer not to read, there is a video that covers this topic embedded at the end of the article.
Many of my followers and friends have asked how I got into the death care space. Now is the time to share. This is my story. Definitely, the most open and transparent I have ever been. Would love to read your thoughts below.
What is an unofficial Facebook page? We answered this question in an earlier blog but to review; an unofficial page is a Facebook business page that is created when someone “checks in” to your business with their smart phone. It’s so common for people to check in that, more often than not, your business has a Facebook page – one that you didn’t create and one about which you may be totally unaware. Think of it as a billboard for your funeral home that you didn't create and you don't know what it is on it and your entire community is viewing it and talking about it.
So many funeral homes we come in contact with say they are 'leveraging Facebook' for their funeral home, but it is not working. When we start digging into it, we discover that they are just buying generic content and posting to their Facebook. This is a complete waste of money. In this episode, Ryan, explains why and what you should do about it.
When speaking with funeral homes, one of the most common reasons funeral directors give for not having an active social media presence is "our community is too small." Ten years ago, this point may have been valid, but today, 68% of all Americans use Facebook. Madison Chapel Funeral Home in Alabama receives between 85-95 calls a year in a community of 50,000 and has been a DISRUPT client for 18 months. Since implementing a social media strategy, their home has seen measurable growth.