DISRUPT Media Blog

Collaborative Marketing Strategies Inspired by Unexpected Partnerships

Jan 24, 2024 2:22:38 PM / by Ryan Thogmartin

In an age where innovation drives success, the funeral profession must look beyond traditional boundaries for inspiration. For example- did you know Snoop Dog and Martha Stewart had a cooking show together? Why would a hip-hop icon and a lifestyle guru collaborate? Simple: to expand their reach. This concept isn't just for celebrities; it's a viable strategy for funeral homes too.

Screenshot 2024-01-09 at 2.53.42 PM

What this means for you:

  1. Seek Unlikely Partnerships: Identify businesses in your community that, at first glance, may seem unrelated to the funeral profession. These can be your most powerful allies.
  2. Mutual Audience Expansion: Like Snoop Dogg and Martha Stewart, by collaborating with unconventional partners, you can tap into new audiences while offering your partners the same benefit.

  3. Innovative Collaboration Example:
  • Partner with a local restaurant.
  • Arrange for the chef to prepare a meal at your funeral home.
  • Offer a complimentary meal from this restaurant to the families you serve.

  1. Creating Valuable Content: This collaboration isn't just about providing a service; it's about creating engaging content that can be shared across different platforms, attracting diverse audiences.
  2. Benefit for the Consumer: Ultimately, this strategy focuses on providing added value to the consumer, enhancing their experience and perception of your funeral home.

  3. Building Community Connections: Such collaborations strengthen community ties, positioning your funeral home as an integral, innovative part of the local ecosystem.


By observing trends and embracing the art of collaboration, funeral homes can break new ground. The key is to look for opportunities in unexpected places, much like the surprising yet successful pairing of a rapper and a domestic diva. It's about bringing disparate audiences together for mutual benefit, all the while enhancing the consumer experience. Let's think outside the box and redefine the boundaries of the funeral profession.




Topics: social media, Funeral Homes, Social Media Strategy

Ryan Thogmartin

Written by Ryan Thogmartin