Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and deathcare companies can no longer afford to ignore it. There are so many reasons why deathcare companies need to get their heads out of the sand and start engaging on the platform used by over 75% of all Americans over the age of 45.
I am privileged to speak at many state, national, and even international funeral conventions each year. This allows me the opportunity to talk with hundreds of funeral professionals and to answer thousands of social media questions. In some cases, funeral professionals try to explain to me why they don’t need to market on Facebook or how they have mastered Facebook marketing because they have a young staff member.
A Gauntlet type week! FUNERAL hustle explores a thriving business in Charleston, SC filled with very talented and ambitious employees and owner. The rest of the week is filled with on the road meeting and in office meetings all before making the journey out West to Spokane, Washington for the Washington Funeral Directors Association conference!
What is an unofficial Facebook page? We answered this question in an earlier blog but to review; an unofficial page is a Facebook business page that is created when someone “checks in” to your business with their smart phone. It’s so common for people to check in that, more often than not, your business has a Facebook page – one that you didn’t create and one about which you may be totally unaware. Think of it as a billboard for your funeral home that you didn't create and you don't know what it is on it and your entire community is viewing it and talking about it.
Are you afraid your funeral home is not reaching its full audience potential in your community? It's possible... Your job is incredibly complex and marketing sometimes gets pushed to the side - families come first! DISRUPT Media is here to help with a list of proven funeral home marketing strategies, tips, and techniques to try in your community. The strategies below have either worked for us personally with our clients or have worked with other funeral homes in the field. We believe that funeral homes are the cornerstone of communities, offering support in the hardest times, and we want to help you serve more families. The funeral home marketing techniques we have identified range from branding, to design, to specific advertising platforms, to community events. Implementing just a couple of these techniques that fit with your community can help you increase revenue, generate more positive reviews online, and get that phone ringing!
It's time again to buy flowers, chocolate, spa gift cards, and pancake breakfasts to show the incredible mother's in our lives how much we appreciate them. Mother's Day 2018 is right around the corner and it's the perfect time for your funeral home to join the celebration of inspiring women in your community. Since this is one of the most beloved holidays, we've made the perfect FREE video for you to share with your social media audience.
For something to be successful, there must be something measured. Many conversations I had at the ICCFA convention revolved around defining success on social media. I had numerous funeral directors tell me their funeral home was having success with Facebook marketing, yet nothing had been posted to their page in months and in a few cases over a year! How is your success defined? What are you measuring?
DISRUPT60 is a weekly one-minute marketing rant on topics that are insanely timely and thought-provoking.
Stop being romantic! This isn't something you typically hear in marketing but 'romance' is killing many funeral homes. Let me explain:
Holidays are a great time to reach out to your local community on Facebook. They are a shared experience driven by love and compassion - two things funeral directors specialize in. Valentine's Day is a perfect time for your funeral home to share in the celebration with your community by posting on Facebook. We've made a free Facebook video download for you to make this task easy!
Last week, Facebook made an announcement about MAJOR changes coming to the news feed algorithm.