DISRUPT Media Blog

The Untapped Potential of Memorial Jewelry in the Funeral Profession

Feb 14, 2024 3:47:20 PM / by Ryan Thogmartin

In the evolving landscape of the funeral profession, one aspect often overlooked is the marketing of memorial jewelry. This raises a critical question: why aren't more funeral homes highlighting this valuable offering?

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Key Insights:

  • Undermarketed Value: Many families cherish memorial jewelry, yet they often remain unaware of its availability at funeral homes.
  • Consumer Feedback: Conversations with consumers reveal a common sentiment – they wish they had known about memorial jewelry options sooner.
  • Proven Sales Increase: Posting content about memorial jewelry consistently leads to an increase in sales for funeral homes.
  • Enhancing Revenue Per Call: Whether for cremation or burial services, marketing memorial jewelry can significantly boost a funeral home's revenue per call.
  • A Call for Engagement:
    - If you're marketing memorial jewelry, share what's working in the comments.
    - If you're not, I'm curious to hear your reasons why.


The potential of memorial jewelry in the funeral profession is immense and largely untapped. It's an opportunity not just for revenue growth but also for providing meaningful value to families.




Topics: social media, Funeral Homes, Social Media Strategy

Ryan Thogmartin

Written by Ryan Thogmartin