DISRUPT Media Blog

The Untapped Potential of Memorial Jewelry in the Funeral Profession

Feb 14, 2024 3:47:20 PM / by Ryan Thogmartin

In the evolving landscape of the funeral profession, one aspect often overlooked is the marketing of memorial jewelry. This raises a critical question: why aren't more funeral homes highlighting this valuable offering?

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Key Insights:

  • Undermarketed Value: Many families cherish memorial jewelry, yet they often remain unaware of its availability at funeral homes.
  • Consumer Feedback: Conversations with consumers reveal a common sentiment – they wish they had known about memorial jewelry options sooner.
  • Proven Sales Increase: Posting content about memorial jewelry consistently leads to an increase in sales for funeral homes.
  • Enhancing Revenue Per Call: Whether for cremation or burial services, marketing memorial jewelry can significantly boost a funeral home's revenue per call.
  • A Call for Engagement:
    - If you're marketing memorial jewelry, share what's working in the comments.
    - If you're not, I'm curious to hear your reasons why.

Conclusion:

The potential of memorial jewelry in the funeral profession is immense and largely untapped. It's an opportunity not just for revenue growth but also for providing meaningful value to families.

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Topics: social media, Funeral Homes, Social Media Strategy

Ryan Thogmartin

Written by Ryan Thogmartin