What happens when funeral homes put their actual work on camera? In August, DISRUPT Media filmed, edited, and published 752 client videos that generated more than 6.8 million views and 415,881 clicks to client websites. The topics included embalming, funeral costs, cremation questions, and even a casket key. Here’s a look at the videos featured in our August roundup and why we believe deathcare has plenty worth talking about.

Your funeral home has more to talk about than another staff headshot.

If you’re a funeral home still debating whether video content matters, here’s your wake-up call: video isn’t optional anymore. It’s the game.

If you’re still betting your marketing dollars on “Serving Families Since 1912,” it’s time for a reality check: nobody cares.

As of February 19, 2025, Facebook has implemented a policy change that affects all users who utilize Facebook Live, including funeral homes that stream services for remote attendees. Live videos will now be automatically deleted 30 days after their broadcast. This change underscores the importance of promptly managing and preserving your live-streamed content to continue serving families effectively.

As a funeral professional, you understand the importance of building relationships with families and the communities you serve. In fact, a staggering 80% of your business can come from families you've already served or those you've formed strong connections with.

Marketing is always changing. It’s not your job to stay on top of every little trend. Actually, that’s our job. So we compiled a few things to take note of in 2023.

In 2023, we know social media is essential for funeral homes to connect with families. However, many funeral homes are making crucial mistakes with their social media marketing. You may be one of them. But, fear not-

Here are four common mistakes funeral homes are making and how to avoid them:

What all have you talked about today? Maybe a little bit of politics, sports, food, job related topics? The list could go on and on. Most people enjoy a good conversation, whether they are taking part in it or just observing. That’s why podcasts continue to rise in popularity, and everyone likes posting their own opinions all across the internet. See, humans are meant to communicate. When your funeral home or cemetery can enter your communities daily conversations, you are on the fast-track to success. Real quick, I want to show you how social media IS word of mouth marketing and will give you results.

Living and breathing social media marketing is a major blessing and a deadly curse. For us, it means always being ahead of the game. Leading a profession into the current state of marketing is a big responsibility.

I am privileged to speak at many state, national, and even international funeral conventions each year. This allows me the opportunity to talk with hundreds of funeral professionals and to answer thousands of social media questions. In some cases, funeral professionals try to explain to me why they don’t need to market on Facebook or how they have mastered Facebook marketing because they have a young staff member.