DISRUPT Media Blog

5 Misconceptions Funeral Professionals Have About Facebook Marketing

Jul 17, 2019 6:02:36 PM / by Ryan Thogmartin posted in social media, Blog, Funeral Homes, Social Media Strategy, funeral home marketing, funeral home social media

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I am privileged to speak at many state, national, and even international funeral conventions each year. This allows me the opportunity to talk with hundreds of funeral professionals and to answer thousands of social media questions. In some cases, funeral professionals try to explain to me why they don’t need to market on Facebook or how they have mastered Facebook marketing because they have a young staff member. 

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Working Your Way Up From The Bottom with Death Care Marketing Mogul, Ryan Thogmartin of Disrupt Media Part 2

Mar 26, 2019 10:21:54 AM / by Ryan Thogmartin posted in social media, Blog, Social Media Strategy

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Many of my followers and friends have asked how I got into the death care space. Now is the time to share. This is my story. Definitely, the most open and transparent I have ever been. Would love to read your thoughts below.

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YOU SEE DIFFICULTY, I SEE OPPORTUNITY | FUNERAL hustle 011

Mar 26, 2019 10:16:52 AM / by Ryan Thogmartin posted in Blog, Funeral Homes, FUNERAL Hustle

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A Gauntlet type week! FUNERAL hustle explores a thriving business in Charleston, SC filled with very talented and ambitious employees and owner. The rest of the week is filled with on the road meeting and in office meetings all before making the journey out West to Spokane, Washington for the Washington Funeral Directors Association conference!

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Your Unofficial Facebook Page May Be a Business Killer

Mar 26, 2019 10:14:02 AM / by Ryan Thogmartin posted in social media, Blog, Facebook, Funeral Homes

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What is an unofficial Facebook page? We answered this question in an earlier blog but to review; an unofficial page is a Facebook business page that is created when someone “checks in” to your business with their smart phone. It’s so common for people to check in that, more often than not, your business has a Facebook page – one that you didn’t create and one about which you may be totally unaware. Think of it as a billboard for your funeral home that you didn't create and you don't know what it is on it and your entire community is viewing it and talking about it.

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IF YOU'RE DOING THIS YOU'RE WASTING MONEY | DISRUPTu! 045

Mar 26, 2019 10:08:55 AM / by Ryan Thogmartin posted in social media, Blog, DISRUPTu!, Facebook

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So many funeral homes we come in contact with say they are 'leveraging Facebook' for their funeral home, but it is not working. When we start digging into it, we discover that they are just buying generic content and posting to their Facebook. This is a complete waste of money. In this episode, Ryan, explains why and what you should do about it.

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Most Funeral Homes Are Failing In This Area and Your Marketing Company Isn't Helping You

Mar 5, 2019 11:01:38 AM / by Ryan Thogmartin posted in Blog

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One of the most important aspects of any marketing campaign is your social media presence, but getting an active, engaged audience is far from easy. Too many funeral homes get stuck on brand and sales and forget the most important factor that drives both of these - the relationship that you have with your community and client families.

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WHY DO WE GIVE ALL OUR CONTENT AWAY FOR FREE? | DISRUPT60 007

Jul 18, 2018 9:16:13 AM / by Ryan Thogmartin posted in DISRUPT60, Blog

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This question gets asked on the daily, "Why do you give so much away for free?".

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Learn How This 85-call Funeral Home Generated 28% More Calls in 2018

Jul 11, 2018 9:06:26 PM / by Ryan Thogmartin posted in social media, Blog

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When speaking with funeral homes, one of the most common reasons funeral directors give for not having an active social media presence is "our community is too small." Ten years ago, this point may have been valid, but today, 68% of all Americans use Facebook. Madison Chapel Funeral Home in Alabama receives between 85-95 calls a year in a community of 50,000 and has been a DISRUPT client for 18 months. Since implementing a social media strategy, their home has seen measurable growth.

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18 Brilliant Funeral Home Marketing Ideas

Jun 25, 2018 12:01:13 AM / by Justin Crowe posted in Justin Crowe, social media, Blog, Connecting Directors, Funeral Homes, Social Media Strategy, funeral crowdfunding, funeral home marketing

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Are you afraid your funeral home is not reaching its full audience potential in your community? It's possible... Your job is incredibly complex and marketing sometimes gets pushed to the side - families come first! DISRUPT Media is here to help with a list of proven funeral home marketing strategies, tips, and techniques to try in your community. The strategies below have either worked for us personally with our clients or have worked with other funeral homes in the field. We believe that funeral homes are the cornerstone of communities, offering support in the hardest times, and we want to help you serve more families. The funeral home marketing techniques we have identified range from branding, to design, to specific advertising platforms, to community events. Implementing just a couple of these techniques that fit with your community can help you increase revenue, generate more positive reviews online, and get that phone ringing!

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TRANSPARENCY ALWAYS WINS | FUNERAL hustle 022

Jun 13, 2018 11:43:23 AM / by Ryan Thogmartin posted in social media, Blog, FUNERAL Hustle

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Tis the season! Convention Season! Ryan travels to the Indiana Funeral Directors Association and Ohio Funeral Directors Association conventions and hammers down on the fact you are throwing MONEY and FUTURE BUSINESS AWAY! One slight adjustment could change your overall success.

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