In 2023, we know social media is essential for funeral homes to connect with families. However, many funeral homes are making crucial mistakes with their social media marketing. You may be one of them. But, fear not-
Here are four common mistakes funeral homes are making and how to avoid them:
The Four Social Media Traps Your Funeral Home Needs to Avoid
Feb 1, 2023 12:13:52 PM / by Ryan Thogmartin posted in social media, Blog, death care, Funeral Homes
Word of Mouth Marketing is Social Media
Nov 9, 2020 2:32:08 PM / by Ryan Thogmartin posted in Blog, Social Media Strategy, funeral home social media
What all have you talked about today? Maybe a little bit of politics, sports, food, job related topics? The list could go on and on. Most people enjoy a good conversation, whether they are taking part in it or just observing. That’s why podcasts continue to rise in popularity, and everyone likes posting their own opinions all across the internet. See, humans are meant to communicate. When your funeral home or cemetery can enter your communities daily conversations, you are on the fast-track to success. Real quick, I want to show you how social media IS word of mouth marketing and will give you results.
4 Social Media Marketing Mistakes Funeral Homes and Cemeteries Are Making (and How to Fix Them)
Jul 9, 2020 2:19:34 AM / by Ryan Thogmartin posted in Blog, Facebook, Funeral Homes, Social Media Strategy
Living and breathing social media marketing is a major blessing and a deadly curse. For us, it means always being ahead of the game. Leading a profession into the current state of marketing is a big responsibility.
5 Misconceptions Funeral Professionals Have About Facebook Marketing
Jul 17, 2019 6:02:36 PM / by Ryan Thogmartin posted in social media, Blog, Funeral Homes, Social Media Strategy, funeral home marketing, funeral home social media
I am privileged to speak at many state, national, and even international funeral conventions each year. This allows me the opportunity to talk with hundreds of funeral professionals and to answer thousands of social media questions. In some cases, funeral professionals try to explain to me why they don’t need to market on Facebook or how they have mastered Facebook marketing because they have a young staff member.
Working Your Way Up From The Bottom with Death Care Marketing Mogul, Ryan Thogmartin of Disrupt Media Part 2
Mar 26, 2019 10:21:54 AM / by Ryan Thogmartin posted in social media, Blog, Social Media Strategy
Many of my followers and friends have asked how I got into the death care space. Now is the time to share. This is my story. Definitely, the most open and transparent I have ever been. Would love to read your thoughts below.
YOU SEE DIFFICULTY, I SEE OPPORTUNITY | FUNERAL hustle 011
Mar 26, 2019 10:16:52 AM / by Ryan Thogmartin posted in Blog, Funeral Homes, FUNERAL Hustle
A Gauntlet type week! FUNERAL hustle explores a thriving business in Charleston, SC filled with very talented and ambitious employees and owner. The rest of the week is filled with on the road meeting and in office meetings all before making the journey out West to Spokane, Washington for the Washington Funeral Directors Association conference!
Your Unofficial Facebook Page May Be a Business Killer
Mar 26, 2019 10:14:02 AM / by Ryan Thogmartin posted in social media, Blog, Facebook, Funeral Homes
What is an unofficial Facebook page? We answered this question in an earlier blog but to review; an unofficial page is a Facebook business page that is created when someone “checks in” to your business with their smart phone. It’s so common for people to check in that, more often than not, your business has a Facebook page – one that you didn’t create and one about which you may be totally unaware. Think of it as a billboard for your funeral home that you didn't create and you don't know what it is on it and your entire community is viewing it and talking about it.
IF YOU'RE DOING THIS YOU'RE WASTING MONEY | DISRUPTu! 045
Mar 26, 2019 10:08:55 AM / by Ryan Thogmartin posted in social media, Blog, DISRUPTu!, Facebook
So many funeral homes we come in contact with say they are 'leveraging Facebook' for their funeral home, but it is not working. When we start digging into it, we discover that they are just buying generic content and posting to their Facebook. This is a complete waste of money. In this episode, Ryan, explains why and what you should do about it.
Most Funeral Homes Are Failing In This Area and Your Marketing Company Isn't Helping You
Mar 5, 2019 11:01:38 AM / by Ryan Thogmartin posted in Blog
One of the most important aspects of any marketing campaign is your social media presence, but getting an active, engaged audience is far from easy. Too many funeral homes get stuck on brand and sales and forget the most important factor that drives both of these - the relationship that you have with your community and client families.
WHY DO WE GIVE ALL OUR CONTENT AWAY FOR FREE? | DISRUPT60 007
Jul 18, 2018 9:16:13 AM / by Ryan Thogmartin posted in DISRUPT60, Blog
This question gets asked on the daily, "Why do you give so much away for free?".