Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and deathcare companies can no longer afford to ignore it. There are so many reasons why deathcare companies need to get their heads out of the sand and start engaging on the platform used by over 75% of all Americans over the age of 45.
I am privileged to speak at many state, national, and even international funeral conventions each year. This allows me the opportunity to talk with hundreds of funeral professionals and to answer thousands of social media questions. In some cases, funeral professionals try to explain to me why they don’t need to market on Facebook or how they have mastered Facebook marketing because they have a young staff member.
Disclaimer: This is 5-minute read. If you would prefer not to read, there is a video that covers this topic embedded at the end of the article.
Are you afraid your funeral home is not reaching its full audience potential in your community? It's possible... Your job is incredibly complex and marketing sometimes gets pushed to the side - families come first! DISRUPT Media is here to help with a list of proven funeral home marketing strategies, tips, and techniques to try in your community. The strategies below have either worked for us personally with our clients or have worked with other funeral homes in the field. We believe that funeral homes are the cornerstone of communities, offering support in the hardest times, and we want to help you serve more families. The funeral home marketing techniques we have identified range from branding, to design, to specific advertising platforms, to community events. Implementing just a couple of these techniques that fit with your community can help you increase revenue, generate more positive reviews online, and get that phone ringing!
It's time again to buy flowers, chocolate, spa gift cards, and pancake breakfasts to show the incredible mother's in our lives how much we appreciate them. Mother's Day 2018 is right around the corner and it's the perfect time for your funeral home to join the celebration of inspiring women in your community. Since this is one of the most beloved holidays, we've made the perfect FREE video for you to share with your social media audience.
We know that it can be hard to keep up with all the holidays that the Internet gets excited about, not to mention the trending hashtags that come with them! That's why we've designed the perfect tool for your funeral home's social media marketing needs! Click here to download our free social media posting calendar for deathcare businesses.
Marketing can seem daunting for the average funeral director. I mean, you’ve spent your life learning how to care for the deceased and the grieving...not marketing. Fortunately, Instagram ads were made especially for you, the non-marketer, to not only easily publish paid advertising to your local community, but to have measurable success doing it. The powers at Instagram know that if you can make money from their ads… you will buy more ads. Your success is in their best interest.
Want to get started with an Instagram ads test run? Below, we've created an excruciatingly simple step-by-step guide on how to do it…