As a funeral professional, you understand the importance of building relationships with families and the communities you serve. In fact, a staggering 80% of your business can come from families you've already served or those you've formed strong connections with.

When Ryan Thogmartin speaks, it’s best to listen. Why? Because this guy knows what he’s talking about, especially when it comes to deathcare and social media. Sort of like E.F. Hutton and investment banking … in the 80s. (Sorry you missed out on that gem, millennials!)

Zanesville, OH - DISRUPT Media, the funeral profession’s most innovative and disruptive marketing company, is offering attendees at this week’s ICCFA Annual Convention & Expo the first opportunity to join its exclusive marketing collective.

The largest stadium in the world, Narendar Modi Stadium, holds 132k people

All digital marketing is important- but it’s not all equal.

There are so many ways to digitally market. Popular ones include- search engine optimization, pay-per-click, email, text message, and social media. There are several other forms but these are just a few that came to mind quickly. 

Retargeting is an incredibly effective ad strategy that most of your competitors aren’t using, which means you should start today. Even if you’re not familiar with the marketing term “retargeting,” we’re about 1000% sure you’ve experienced it. Consider this scenario...

Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and deathcare companies can no longer afford to ignore it. There are so many reasons why deathcare companies need to get their heads out of the sand and start engaging on the platform used by over 75% of all Americans over the age of 45.

I am privileged to speak at many state, national, and even international funeral conventions each year. This allows me the opportunity to talk with hundreds of funeral professionals and to answer thousands of social media questions. In some cases, funeral professionals try to explain to me why they don’t need to market on Facebook or how they have mastered Facebook marketing because they have a young staff member. 

Disclaimer: This is 5-minute read. If you would prefer not to read, there is a video that covers this topic embedded at the end of the article.

Are you afraid your funeral home is not reaching its full audience potential in your community? It's possible... Your job is incredibly complex and marketing sometimes gets pushed to the side - families come first! DISRUPT Media is here to help with a list of proven funeral home marketing strategies, tips, and techniques to try in your community. The strategies below have either worked for us personally with our clients or have worked with other funeral homes in the field. We believe that funeral homes are the cornerstone of communities, offering support in the hardest times, and we want to help you serve more families. The funeral home marketing techniques we have identified range from branding, to design, to specific advertising platforms, to community events. Implementing just a couple of these techniques that fit with your community can help you increase revenue, generate more positive reviews online, and get that phone ringing!