All digital marketing is important- but it’s not all equal.
There are so many ways to digitally market. Popular ones include- search engine optimization, pay-per-click, email, text message, and social media. There are several other forms but these are just a few that came to mind quickly.
In different ways and forms, all of these are important and possibly viable means of marketing your funeral home. But, that doesn’t mean that they’re all going to get you the same results.
Let’s take a broad thousand-foot view of what these do for any business utilizing them.
Search Engine Optimization (SEO) - This makes your business easier to find when people are searching for your services or something adjacent.
Pay-Per-Click- Similar to SEO this helps people find your service through the search engine, however this comes to fruition by being a sponsored banner at the top of a site like Google.
Email Marketing- Most often, this is used to send information and updates to an existing database.
Text Message Marketing- Kinda like email, just a little more personal feeling and the messages are delivered directly to a cell phone.
Social media- Used to create and strengthen relationships through content creation and audience engagement (comments, direct messages, etc).
See out of all these options listed here only one helps you find new families AND deepen your relationship with them- that’s social media. AND on top of that, it’s a marketing effort that you can massively contribute to by setting aside five to ten minutes a day for making content and responding to comments. If you want to maximize that time, even more, you can partner with DISRUPT Media.
Calling all funeral directors! ✅
Digital marketing is everywhere and we want to help you make the most of it. That’s why we’re hosting a free webinar just for you! Here’s what you’ll learn-
- What forms of digital media are the most important for funeral homes
- How these mediums feed into each other
- How you can get the most out of every dollar through digital marketing