In the funeral profession, marketing budgets are often tight or non-existent. Yet, the importance of marketing cannot be overstated. It's time to evaluate your marketing strategies and their returns on investment (ROI).

In the evolving landscape of the funeral profession, one aspect often overlooked is the marketing of memorial jewelry. This raises a critical question: why aren't more funeral homes highlighting this valuable offering?

In an age where innovation drives success, the funeral profession must look beyond traditional boundaries for inspiration. For example- did you know Snoop Dog and Martha Stewart had a cooking show together? Why would a hip-hop icon and a lifestyle guru collaborate? Simple: to expand their reach. This concept isn't just for celebrities; it's a viable strategy for funeral homes too.

Redefining Excellence in the Funeral Profession

In the competitive world of funeral services, every funeral home claims to be "the best." But what does being the best truly mean? The real game-changer isn't just about being the best; it's about being the best known.

Marketing is always changing. It’s not your job to stay on top of every little trend. Actually, that’s our job. So we compiled a few things to take note of in 2023.

In 2023, we know social media is essential for funeral homes to connect with families. However, many funeral homes are making crucial mistakes with their social media marketing. You may be one of them. But, fear not-

Here are four common mistakes funeral homes are making and how to avoid them:

When Ryan Thogmartin speaks, it’s best to listen. Why? Because this guy knows what he’s talking about, especially when it comes to deathcare and social media. Sort of like E.F. Hutton and investment banking … in the 80s. (Sorry you missed out on that gem, millennials!)

The largest stadium in the world, Narendar Modi Stadium, holds 132k people

Oftentimes, people ask us why we focus on social media so much. Though there are multiple reasons, there’s one that really sticks out more than the rest. But before we get into that, we need to explain some things.

All digital marketing is important- but it’s not all equal.

There are so many ways to digitally market. Popular ones include- search engine optimization, pay-per-click, email, text message, and social media. There are several other forms but these are just a few that came to mind quickly.