When Ryan Thogmartin speaks, it’s best to listen. Why? Because this guy knows what he’s talking about, especially when it comes to deathcare and social media. Sort of like E.F. Hutton and investment banking … in the 80s. (Sorry you missed out on that gem, millennials!)
The largest stadium in the world, Narendar Modi Stadium, holds 132k people
Oftentimes, people ask us why we focus on social media so much. Though there are multiple reasons, there’s one that really sticks out more than the rest. But before we get into that, we need to explain some things.
What all have you talked about today? Maybe a little bit of politics, sports, food, job related topics? The list could go on and on. Most people enjoy a good conversation, whether they are taking part in it or just observing. That’s why podcasts continue to rise in popularity, and everyone likes posting their own opinions all across the internet. See, humans are meant to communicate. When your funeral home or cemetery can enter your communities daily conversations, you are on the fast-track to success. Real quick, I want to show you how social media IS word of mouth marketing and will give you results.
Living and breathing social media marketing is a major blessing and a deadly curse. For us, it means always being ahead of the game. Leading a profession into the current state of marketing is a big responsibility.
Retargeting is an incredibly effective ad strategy that most of your competitors aren’t using, which means you should start today. Even if you’re not familiar with the marketing term “retargeting,” we’re about 1000% sure you’ve experienced it. Consider this scenario...
When I tell you there is one thing missing from every single funeral home marketing conversation, what would you think that one thing might be? Content? Goals? Budget? Analytics? Video?
A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage, top of the funnel, (when they first learn about your funeral home or cemetery) to the “transaction” stage, bottom of the funnel (when they’re ready to buy your product or service).
Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and deathcare companies can no longer afford to ignore it. There are so many reasons why deathcare companies need to get their heads out of the sand and start engaging on the platform used by over 75% of all Americans over the age of 45.
I am privileged to speak at many state, national, and even international funeral conventions each year. This allows me the opportunity to talk with hundreds of funeral professionals and to answer thousands of social media questions. In some cases, funeral professionals try to explain to me why they don’t need to market on Facebook or how they have mastered Facebook marketing because they have a young staff member.