When I tell you there is one thing missing from every single funeral home marketing conversation, what would you think that one thing might be? Content? Goals? Budget? Analytics? Video?
A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage, top of the funnel, (when they first learn about your funeral home or cemetery) to the “transaction” stage, bottom of the funnel (when they’re ready to buy your product or service).
Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and deathcare companies can no longer afford to ignore it. There are so many reasons why deathcare companies need to get their heads out of the sand and start engaging on the platform used by over 75% of all Americans over the age of 45.
I am privileged to speak at many state, national, and even international funeral conventions each year. This allows me the opportunity to talk with hundreds of funeral professionals and to answer thousands of social media questions. In some cases, funeral professionals try to explain to me why they don’t need to market on Facebook or how they have mastered Facebook marketing because they have a young staff member.
Disclaimer: This is 5-minute read. If you would prefer not to read, there is a video that covers this topic embedded at the end of the article.
Many of my followers and friends have asked how I got into the death care space. Now is the time to share. This is my story. Definitely, the most open and transparent I have ever been. Would love to read your thoughts below.
Are you afraid your funeral home is not reaching its full audience potential in your community? It's possible... Your job is incredibly complex and marketing sometimes gets pushed to the side - families come first! DISRUPT Media is here to help with a list of proven funeral home marketing strategies, tips, and techniques to try in your community. The strategies below have either worked for us personally with our clients or have worked with other funeral homes in the field. We believe that funeral homes are the cornerstone of communities, offering support in the hardest times, and we want to help you serve more families. The funeral home marketing techniques we have identified range from branding, to design, to specific advertising platforms, to community events. Implementing just a couple of these techniques that fit with your community can help you increase revenue, generate more positive reviews online, and get that phone ringing!
Holidays are a great time to reach out to your local community on Facebook. They are a shared experience driven by love and compassion - two things funeral directors specialize in. Valentine's Day is a perfect time for your funeral home to share in the celebration with your community by posting on Facebook. We've made a free Facebook video download for you to make this task easy!
Ryan breaks down the Facebook news feed changes and what they mean for your deathcare business, and why you shouldn't worry. Also, what content will be most valuable on Facebook moving forward, and what role should your employees play in your Facebook strategy?
Last week, Facebook made an announcement about MAJOR changes coming to the news feed algorithm.