--- title: The Ultimate Instagram Cheat Sheet for Funeral Homes description: What’s Next for Funeral Home Marketing? Attention Is the Game and Instagram Is the Arena --- # DISRUPT Media Blog ## [The Ultimate Instagram Cheat Sheet for Funeral Homes](https://social.disruptmedia.co/blog/the-ultimate-instagram-cheat-sheet-for-funeral-homes) Mar 9, 2017, 3:45:52 PM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) - [Tweet](https://twitter.com/share) ![](https://social.disruptmedia.co/hubfs/Instagram_cheat_sheet-1024x675.png)   To win you need attention and trust. It's a circle. Attention…trust, they feed each other, and without one, you don't get the other. You've got to be able to capture attention, but you also need your audience to trust you. **The marketing element in which the funeral profession has been terribly lacking is in building trust**. All of what we hear mainstream about the funeral profession is negativity. Being able to capture somebody's attention while building trust is extremely, extremely valuable when it comes to engaging with the consumer and securing business for now and for the future. Your marketing needs to be focused in place where consumers, your customers, are giving their attention at scale. Instagram is a completely attention-driven network, and that holds a lot of value. The demographic you want to target so badly, those 45-65 year old women, are starting to scale very quickly on Instagram. They make up the largest demographic on Facebook, and now they are beginning to turn their attention to Instagram. What's next for funeral home marketing? It's absolutely Instagram. Attention is the game and Instagram is the arena. ### **Download our Free ’Ultimate Instagram Cheat Sheet for Funeral Homes’** <a href="https://disrupt.wufoo.com/forms/r1s90k641c5bqie/">Fill out my Wufoo form!</a> Topics: [Blog](https://social.disruptmedia.co/blog/topic/blog), [Funeral Homes](https://social.disruptmedia.co/blog/topic/funeral-homes), [Instagram](https://social.disruptmedia.co/blog/topic/instagram), [Social Media Strategy](https://social.disruptmedia.co/blog/topic/social-media-strategy-2), [storytelling](https://social.disruptmedia.co/blog/topic/storytelling) ![Ryan Thogmartin](https://app.hubspot.com/settings/avatar/7432b3c1d542affbadae87886a96a3f8) #### Written by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) Ryan Thogmartin is deathcare’s most disruptive voice. The guy who turned a historically silent profession into a content-driven, culture-shaping, conversation-dominating landscape. As the CEO of DISRUPT Media, the largest and most creative agency in funeral service, Ryan has spent over a decade helping funeral companies win attention, build brand authority, and grow call volume with bold creative that actually converts. ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Blog (126)](https://social.disruptmedia.co/blog/tag/blog) - [Facebook (84)](https://social.disruptmedia.co/blog/tag/facebook) - [Funeral Homes (83)](https://social.disruptmedia.co/blog/tag/funeral-homes) - [social media (72)](https://social.disruptmedia.co/blog/tag/social-media) - [Social Media Strategy (46)](https://social.disruptmedia.co/blog/tag/social-media-strategy-2) - [DISRUPTu! 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Disrupt Media is a funeral home marketing company specializing in social media. Our proven strategy focuses on funeral home ad campaign development for increased at-need and pre-need sales. Get a free demo of our funeral home marketing services today! # Links - [Careers](https://disruptmedia.co/careers) # Contact Us 1-800-215-2713 [social@disruptmedia.co](mailto:social@disruptmedia.co) 601 Underwood Street Zanesville, Ohio 43701 Copyright 2026 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ryan Thogmartin", "url" : "https://social.disruptmedia.co/blog/author/ryan-thogmartin" }, "dateModified" : "2019-03-26T15:55:11.044Z", "datePublished" : "2017-03-09T20:45:52.000Z", "headline" : "The Ultimate Instagram Cheat Sheet for Funeral Homes", "mainEntityOfPage" : { "@id" : "https://social.disruptmedia.co/blog/the-ultimate-instagram-cheat-sheet-for-funeral-homes", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://social.disruptmedia.co/hubfs/disrupt-logo.png" }, "name" : "DISRUPT Media" } } ```