Stop being romantic! This isn't something you typically hear in marketing but 'romance' is killing many funeral homes. Let me explain:

Romance generally involves love and commitment - two affections that are key for romance to be satisfying, but in marketing, love and commitment can be fatal. Example: Funeral directors are romantic about marketing methods that use to work. Their love and commitment to the traditional marketing methods that they understand are keeping them from experiencing the rewards of underpriced attention through new marketing channels like social media.

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DISRUPT60 is a weekly one-minute marketing rant on topics that are insanely timely and thought-provoking.