--- title: ROMANCE IS KILLING FUNERAL HOMES | DISRUPT60 004 description: Stop being romantic! This isn't something you typically hear in marketing but 'romance' is killing many funeral homes. Let me explain. --- # DISRUPT Media Blog ## [ROMANCE IS KILLING FUNERAL HOMES | DISRUPT60 004](https://social.disruptmedia.co/blog/romance-killing-funeral-homes-disrupt60-004) Apr 24, 2018, 9:53:43 AM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) - [Tweet](https://twitter.com/share) ![](https://social.disruptmedia.co/hubfs/disrupt60-stop-being-romantic-1080x675.png) Stop being romantic! This isn't something you typically hear in marketing but 'romance' is killing many funeral homes. Let me explain: Romance generally involves love and commitment - two affections that are key for romance to be satisfying, but in marketing, love and commitment can be fatal. Example: Funeral directors are romantic about marketing methods that use to work. Their love and commitment to the traditional marketing methods that they understand are keeping them from experiencing the rewards of underpriced attention through new marketing channels like social media. Download our FREE eCouse - 4 Proven Strategies to Increase Call Volume Today: [https://disruptmedia.co/ecourse-registration/](https://disruptmedia.co/ecourse-registration/) Learn more. Sign up for a demo: [https://www.disruptmedia.co](https://www.disruptmedia.co) ——————————————————— DISRUPT60 is a weekly one-minute marketing rant on topics that are insanely timely and thought-provoking. Topics: [DISRUPT60](https://social.disruptmedia.co/blog/topic/disrupt60), [social media](https://social.disruptmedia.co/blog/topic/social-media), [Blog](https://social.disruptmedia.co/blog/topic/blog), [Facebook](https://social.disruptmedia.co/blog/topic/facebook), [Funeral Homes](https://social.disruptmedia.co/blog/topic/funeral-homes) ![Ryan Thogmartin](https://app.hubspot.com/settings/avatar/7432b3c1d542affbadae87886a96a3f8) #### Written by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) Ryan Thogmartin is deathcare’s most disruptive voice. The guy who turned a historically silent profession into a content-driven, culture-shaping, conversation-dominating landscape. As the CEO of DISRUPT Media, the largest and most creative agency in funeral service, Ryan has spent over a decade helping funeral companies win attention, build brand authority, and grow call volume with bold creative that actually converts. ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Blog (126)](https://social.disruptmedia.co/blog/tag/blog) - [Facebook (84)](https://social.disruptmedia.co/blog/tag/facebook) - [Funeral Homes (83)](https://social.disruptmedia.co/blog/tag/funeral-homes) - [social media (72)](https://social.disruptmedia.co/blog/tag/social-media) - [Social Media Strategy (46)](https://social.disruptmedia.co/blog/tag/social-media-strategy-2) - [DISRUPTu! 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Disrupt Media is a funeral home marketing company specializing in social media. Our proven strategy focuses on funeral home ad campaign development for increased at-need and pre-need sales. Get a free demo of our funeral home marketing services today! # Links - [Careers](https://disruptmedia.co/careers) # Contact Us 1-800-215-2713 [social@disruptmedia.co](mailto:social@disruptmedia.co) 601 Underwood Street Zanesville, Ohio 43701 Copyright 2026 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ryan Thogmartin", "url" : "https://social.disruptmedia.co/blog/author/ryan-thogmartin" }, "dateModified" : "2019-03-26T16:54:25.336Z", "datePublished" : "2018-04-24T13:53:43.000Z", "headline" : "ROMANCE IS KILLING FUNERAL HOMES | DISRUPT60 004", "mainEntityOfPage" : { "@id" : "https://social.disruptmedia.co/blog/romance-killing-funeral-homes-disrupt60-004", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://social.disruptmedia.co/hubfs/disrupt-logo.png" }, "name" : "DISRUPT Media" } } ```