Marketing is always changing. It’s not your job to stay on top of every little trend. Actually, that’s our job. So we compiled a few things to take note of in 2023.

In 2023, we know social media is essential for funeral homes to connect with families. However, many funeral homes are making crucial mistakes with their social media marketing. You may be one of them. But, fear not-

Here are four common mistakes funeral homes are making and how to avoid them:

What happens when you create more than 1.2 million Facebook posts for funeral homes? You figure out what works — and what doesn’t.

By “works” we mean what drives engagement — what gets people to read, like (or love!), and comment. It’s what ultimately gets your website contact form filled out and your phone ringing.

So without further ado, here are the top viral video hooks that are guaranteed to get more engagement for your funeral home or cemetery:

Let’s say you have $500 to invest. Wouldn’t you want to put that money into something that’s actually proven to generate a positive return on your investment? And not just a positive ROI — an eye-popping, bank-breaking 18X ROI? You can probably think of several things to do with $9,000, right? 

When Ryan Thogmartin speaks, it’s best to listen. Why? Because this guy knows what he’s talking about, especially when it comes to deathcare and social media. Sort of like E.F. Hutton and investment banking … in the 80s. (Sorry you missed out on that gem, millennials!)

“What should I be posting on Facebook? I’ve used up all my good ideas.” - Lots of Funeral Professionals

The largest stadium in the world, Narendar Modi Stadium, holds 132k people

Oftentimes, people ask us why we focus on social media so much. Though there are multiple reasons, there’s one that really sticks out more than the rest. But before we get into that, we need to explain some things.

All digital marketing is important- but it’s not all equal.

There are so many ways to digitally market. Popular ones include- search engine optimization, pay-per-click, email, text message, and social media. There are several other forms but these are just a few that came to mind quickly. 

"DONUT" Overthink Social Media

This year, DISRUPT Media is really encouraging all funeral homes to step-up their social media game. Now, part of the social media equation involves creating fantastic content. For many funeral homes this is a daunting task. But it doesn’t have to be…

It can be as easy as eating donuts.

See, a couple of years back one of our members was looking for a way to consistently create fun content that their community would relate to. We ended up encouraging them to review donuts from a beloved local establishment on a weekly basis. They followed through and the videos were great! Not surprisingly, people really liked seeing the funeral home on video, and people loved seeing the donuts. Over the course of a month, this created thousands of views and incredible interaction between the funeral home and the community.

Watch it for yourself!