Ryan caught up with his good friend, Walker Posey (Posey Funeral Directors), to discuss how he’s taken care of his community through these changing times. By embracing technology and utilizing social media for communication, he’s been able to keep the funeral home running on all cylinders. This is proof that by making a few adjustments and with the proper outlook – good can come from anything.
Now that social distancing is in full effect, and while it’s not exactly business as usual, you might be wondering what’s next and how to continue serving the community at a high level during these unprecedented times.
Since the start of the Coronavirus Pandemic, engagement on funeral home Facebook pages has increased by 13% and messages sent to a funeral home Facebook Pages have increased by 26%. Your community wants and needs to engage.
Right now, it is more important than ever that you are connecting with your community in a meaningful way. The problem is, most funeral homes and cemeteries are not focusing their efforts on the platform where they can get the best results. By results I mean, creating content that informs, builds relationships and ultimately drives more atneed and preneed market share.
Here's the deal, 75% of YOUR most profitable audience lives on Facebook. It's where they look at family photos, share fake news, and engage with brands they love!
In this video, Ryan (AKA Bob Ross) gives a visual demonstration of how you might be missing out.
DISRUPT Media and ConnectingDirectors.com are teaming up with ten death care leaders to bring the first-ever Funeral (un)Conference to your digital screen. For three hours over three days, March 30 to April 1, 2020, you can join an unscripted, unprecedented discussion about some of today’s top priorities within the death care space.
This is a major problem with funeral homes, cemeteries and frankly almost all businesses. The opportunity to engage your community is right in front of you and it has never been easier. Are you going to embrace it or will you continue to let fear and public perception hold you back?
Did you hear that Ryan is opening up his own funeral home? Yeah, we didn't either! However, the team at DISRUPT often has conversations about what running the Thogmartin Family Funeral Home would look like on a marketing level. Today, we're letting you in on the answers!
1) Invest in Social
2) Value Relationships
3) Document EVERYTHING (almost)
Amid the highly-anticipated commercials debuting during Super Bowl LIV, one ad in particular stood out. It wasn’t flashy or funny. It didn’t feature any celebrities, remind us of a 90s movie, or introduce a new mascot. It simply told a story — a poignant, engaging, and absolutely relevant story.
Fifteen years ago, many funeral home and cemetery owners/operators were wondering whether it was important to create a web page for their business on the World Wide Web. Many did not understand exactly what the heck this thing called “the Internet” was, and most probably did not fully realize the impact the Web would have on the business world in the very near future (some even thought it was a fad. Guess what? They lost, just like the guy who bought 200 horses the day before Ford rolled out the first car). Today, no one questions the importance of having a solid web presence. To not have a web page is considered tantamount to committing business suicide.
When seeking an expert who can manage your organic Facebook content strategy and Facebook advertising campaigns, you are met with a few options. You have to decide - should your funeral home or cemetery hire a social media marketing agency, a freelancer, or an in-house account manager? Though different options may work for different people, they may not all be the right fit for you. So, before you choose the partner with whom you want to work with, consider these five perks of hiring an agency.