In the world of funeral homes, where every lead matters, there's a hidden gem that often goes unnoticed – your email list. Your email list can be a game-changer in building lasting relationships with your clients. Let’s explore how to harness the potential of your email list to connect with families and grow your funeral business.

Do You Have an Email List?

Before we dive into the strategies, you might be wondering, "Do I even have an email list?" The answer is likely yes, even if you're not aware of it. If you're uncertain, check with your website provider and ask for your obituary notification subscriber's email list. Chances are, you've been collecting valuable email addresses without realizing it.

Capture Emails During Arrangement Conferences

One of the most effective ways to grow your email list is by capturing emails during arrangement conferences. Make it a standard practice to collect emails from everyone you interact with during these conferences. These emails will become a valuable resource for your funeral home's marketing efforts.

Leverage Your Email List

Now that you have a growing email list at your disposal, here are some powerful ways to make the most of it:

• Email Blasts: Keep your audience informed and engaged by sending regular email blasts. Update your subscribers on the latest happenings at your funeral home, your community involvement, and upcoming events. This helps keep people in your funnel and within your ecosystem.
  
  
• Facebook Targeting: Take your email list to the next level by uploading it to Facebook. The platform can match the email addresses with user profiles, allowing you to target content and ads specifically to these users. This is an excellent way to keep them engaged with your funeral home and establish a strong online presence.
  
  
• Pre-Need Lead Campaigns: Your email list can be a goldmine for running pre-need lead campaigns. By targeting your existing subscribers with relevant pre-need content, you can increase your chances of conversion significantly.
  
  
• Retargeting: One of the most compelling benefits of a retargeted email list is its high conversion rate for pre-need services. People who have already shown interest in your funeral home are more likely to convert, making this strategy incredibly effective.

Your email list is a powerful asset that should not be overlooked by funeral professionals. It's a valuable resource for nurturing relationships with your community, increasing pre-need conversions, and staying top-of-mind among your target audience. By implementing these strategies, you can unlock the full potential of your email list and take your funeral business to new heights. Don't miss out on this opportunity to connect and grow in the ever-evolving world of funeral services.