DISRUPT Media Blog

October’s Top 5 Funeral Home Videos (and Why Video Is Eating 2025 Alive)

Written by Ryan Thogmartin | Nov 20, 2025 12:25:30 AM

Let’s get straight to it: short-form video isn’t optional anymore—it’s oxygen. It’s how people discover brands, build trust, and decide who they’d call on the worst day of their life.

And in October 2025?

DISRUPT Media clients crushed it.

Below you’ll find the Top 5 Best-Performing Videos across all DISRUPT client accounts last month. But before we jump in, here’s what the numbers are screaming:

🚀 Why Video Is THE Power Play for Funeral Homes in 2025

 

1. Facebook & Instagram are now interest-based platforms.

And guess what drives interests?


Video. Video. Video.

 

From Meta’s Q2 2025 Earnings Call:

  • AI-powered recommendations increased time spent on Facebook by 5%, and on Instagram by 6%.
  • Video viewing time is up 20% year-over-year.

Translation: Meta is aggressively pushing video into more feeds—even to people who don’t follow you yet.

2. The 55+ demographic watches MORE video than ever.


Recent 2025 data shows:

  • 74% of Facebook users over 55 now watch video daily.
  • This age bracket spends 32% more time with short-form content compared to last year.
  • Reels consumption among the 55–70 group grew 18% YoY.

That’s your audience.


3. Reels under 90 seconds outperform everything else.


Retention climbs. Completion rates rise.
And most importantly: your brand becomes familiar, consistent, and trusted.

4. “Best known” beats “best.” Every time.

Video is the fastest way to:

  • Build emotional familiarity
  • Humanize your staff
  • Highlight your facility
  • Share educational content
  • Stay top-of-mind when families need someone to trust

Short-form video = modern relationship building.

🎬 OCTOBER 2025 — TOP 5 CLIENT VIDEOS

(These are the videos that dominated engagement, shares, and watch time last month.)

🔥 #1 - How We Load a Casket Into the Hearse - 670K views

🔥 #2 - A Common Misconception about Cremation - 40K views

🔥 #3 - Guess What We Are Purchasing... - 13.7K Views 

🔥 #4 - Why Haven't You Picked Up My Loved One Yet? - 15K views

🔥 #5 - Flying a Drone in The Funeral Home - 14K views

 

🎬 'Outside the box' Top Videos

 

🔥 #1 - Hello Neighbor (Mr. Roger's style) - 11K views

🔥 #2 - You Can't Trust Everyone - 4K views

 

📈 What This Means for Your Funeral Home Brand

 

If you’re posting consistent short-form videos, you’re already ahead.
If you’re not?


You’re leaving reach, relevance, and revenue on the table.

When your funeral home shows up consistently on camera:

  • People feel like they “know” you
  • Families connect with your heart, not just your logo
  • You stand out in a saturated local market
  • You become the default choice when the need arises

Video isn’t just content.


It’s 24/7 relationship building at scale.

 

💡 How We Help You Win

 

At DISRUPT Media, our job is simple: Make your funeral home the most known, most trusted, and most watched brand in your community.

 

We script.
We film (with you).
We produce.
We optimize for platform trends.
We feed the algorithm what it wants—short, authentic, human video.

 

🎥 Want Your Videos to Hit This List?

Click here to schedule a demo.