The Blueprint to Double Your Calls in 18 Months – From Funeral Director Katharine Wagner-Elfner

Katharine didn’t grow up in death care. She wasn’t comfortable on camera. But when she and her husband bought a struggling funeral home, she knew something had to change—and fast. In this episode, Ryan sits down with Katharine to break down how she went from zero content to viral funeral director—building a local brand that now gets recognized in grocery stores and hospitals.

They cover:

• Why the content no one wants to talk about performs best How she uses transparency to connect with her community
• What billboards, mailers, and video strategies actually work
• The backlash she got—and who surprised her with support
• And how documenting every part of the business changed everything

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