Imagine this: you're walking down the stairs one morning, you trip and fall, bust your arm, and break your shoulder. Not fun, right? Well, after you get a ride to the hospital, and have the doctors check it out, they say, "Yeah, it's definitely busted, that bone’s split in two. Oh well, let’s just throw a band-aid on it and it should get better!" What? Throw a band-aid on a broken arm? That's insane! Sure, band-aids are great for minor cuts and little scratches, but some things require deeper work.
As crazy as it sounds, that's what a lot of funeral homes and cemeteries do with their social media. See, social media isn't as bloody or gory as a broken arm, but it does require real attention and expertise. The band-aid equivalent for social media is just paying for generic content that floods your page and gets zero engagement. Sure, you're doing "something" for social media, but the solution doesn't go deep enough to even be beneficial. Right now it’s popular to “cancel” ideas and people, and that’s all a discussion for another day, but I believe we need to “cancel” these band-aid solutions.
But… let’s not just rip off the band-aid without addressing the issue. Afterall, there’s still a need that needs to be addressed. See, if you’re not properly managing your social media then you have a fewreal issues. One, you’re losing potential families that spend the majority of their time on social media and two, you’re more than likely overpaying for less effective marketing.
So, here’s the deep-fix. Invest in an organic, consistent social media plan that's focused on building relationships and driving leads. Sounds great right? Well, no. This isn’t just something that you invest 15 minutes into once and call it a day. This is a continuous but beneficial process that helps you and your business grow stronger. If the cheap/lazy social media plans are a band-aid fix, this is physical therapy. It’s hard work that over time creates great results. On your own this may seem overly complicated, but by partnering up with a well-esteemed digital marketing company (like DISRUPT Media cough cough) it can become much more simple. So, here’s what it looks like. This is your first round of prescriptions for your missing or lacking social media presence:
- Start creating posts featuring you and your staff (doggos included)
- Run contests that help your community and increase your brand awareness
- Respond to comments and messages left on your page
A full-scale social media strategy, like what DISRUPT members have, goes in way deeper than that, but doing those three things is a fantastic starting point. Let’s get to work and rip off the band-aid.