In 2022, it’s not news to anyone that social media is vital for your funeral home. But, if you have a page, what do you do with it? That’s what we want to cover real quick.
1) Take it Month by Month
What’s all going on in February? Are there any holidays you want to highlight? Does your team have any special birthdays or anniversaries? What events are happening in your community? Take note of these things and make them the building blocks for your content.
Here’s an example from Hightower Family Funeral Home of what this can look like.
2) Create a Series
Finding something you can post consistently about does two things. One, it gives you a routine that’s simple enough to follow, and two, it provides your audience with familiarity. This can be anything. Maybe every week you answer a question you’ve been asked about being a funeral professional, or maybe it has nothing to do with being a funeral director. Perhaps, you just take a moment every week and talk about your favorite local donuts (it’s been done). As long as you're showing your personality and point-of-view, you’re doing great.
Here’s a great example of a series where Joe Pray (funeral director) interviews his team and members of the community
3) Leave Room for Spontaneity
Documentation of life is some of the best content. Every day is full of stories, information, and entertainment. Just document those moments and you’ll have a calendar full of great content.
Kirkley-Ruddick Funeral Home did a great job with this one!
Obviously, not everything we’ve discussed here is directly related to funerals. And that’s kind of the point. Your content online definitely needs to show you and your team are funeral professionals, BUT, they also need to show that you’re a human. That’s the key to a good content calendar.
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