Video Won Deathcare in 2025

Here’s What Winning Funeral Homes Did Differently

This is what winning looks like in deathcare marketing.

In 2025, funeral homes that committed to video didn’t just post more content. They captured attention, built trust, and reached millions of families.

The results weren’t theoretical. They were measurable.

What Deathcare Video Actually Achieved in 2025

Across DISRUPT Media’s funeral home clients in 2025, video delivered at scale:

• 232,255,743 total views
• 59,375,483 video views
• 11,352,883 engaged users

That’s real engagement from real consumers—people actively watching, reacting, and remembering funeral homes long before they ever needed one.

One funeral home alone generated 29 million video views in a single year.

What High-Performing Funeral Home Content Looked Like

Top-Performing Videos From  Wagner-Elfner and Burg Funeral Home:

• Unhinged - 4M views
• Service Day - 2M views
• Full Couch Casket - 1.73M views
• Dakota Prep Room - 1.36M view
• Unique Requests - 1.11M views

What Worked Across the Industry

Top Funeral Home Videos of 2025:

• 3 Things a Funeral Director Does - 78k views
• Passing At Home Under Hospice - 75k views
• Pierschbacher Funeral Homes - 73k views 
• A Trip Down Memory Lane - 57k views
• A Misconception About Cremation - 56k views

Clear education wins. Simple explanations win. Faces on camera win.

Attention Beats Perfection

Out-of-the-Box Videos That Performed:

• Grandma’s wild night in Vegas! - 29,902 views 
• A Helpful Tip for Families in Their First Season after A Loss - 16,845 views
• Holiday Hope From Charlie Brown Christmas - 15,655 views
• It’s ok to feel sad… - 14,746 views
• What Tony Stark's prearrangement would look like… - 14,443 views

Different formats. Different tones. Same result: attention.

What the Data Makes Clear Going Into 2026

• The 55+ demographic is actively consuming video
• Facebook remains their primary platform
• Families trust funeral homes they recognize before they ever need them

Video is how that recognition is built.

Video Is No Longer Optional

Video is no longer a tactic. It is the primary driver of awareness, trust, and future calls.

2025 proved it. 2026 will reward the funeral homes that act on it.

Ready to Win in 2026?

DISRUPT Media is opening a limited number of 2026 Video Strategy Intensives for funeral homes that want to dominate visibility in their market.

Don’t wait for attention. Build it.