For something to be successful, there must be something measured. Many conversations I had at the ICCFA convention revolved around defining success on social media. I had numerous funeral directors tell me their funeral home was having success with Facebook marketing, yet nothing had been posted to their page in months and in a few cases over a year! How is your success defined? What are you measuring?
DISRUPT60 is a weekly one-minute marketing rant on topics that are insanely timely and thought-provoking.