Both creating awareness and building relationships are vital for a successful business. However, many funeral homes and death care businesses only focus on brand recognition and being top-of-mind. There’s nothing wrong with focusing on this, but if you only focus on this you’re missing a very valuable piece to the puzzle.
We had a blast getting together with all of our funeral peeps at NFDA 2021! Today, Ryan’s sharing the top questions (and the corresponding answers) we got asked the most while in Nashville.
Welcome, welcome, welcome to DISRUPTu! 81, we're all here and it's gonna be fun. This week Ryan is passing out practical advice to you watching this video!
Ryan is BACK for DISRUPTu! 80 to discuss a few very important topics! We hope you can watch this video and then immediately start rethinking the ways you do marketing.
Inc. Magazine Reveals Annual List of
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Go back to being a young, broke high schooler for just one minute. You’ve just spent the last of your spare change filling up your tank, and you hear that your friends want to hang out at the local Tex-Mex joint. You don’t have the cash for a burrito, but you want to see your buds, so you decide you go, and you’ll just eat the free chips and salsa.
When the calendar turned over into 2021, did you make any resolutions regarding your organization’s marketing plan?
Stop wasting 95% of your marketing budget!!
If you’re investing your money in billboards, newspaper ads, and television/radio commercials, just stop. Now. There are two reasons these traditional methods aren’t working for you anymore:
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Do you remember thinking about 2020, when we were still in 2019? It was going to be the year of vision, the beginning to a flourishing decade, the year that we were going to use to accomplish all of our dreams and climb every mountain.
Imagine this: you're walking down the stairs one morning, you trip and fall, bust your arm, and break your shoulder. Not fun, right? Well, after you get a ride to the hospital, and have the doctors check it out, they say, "Yeah, it's definitely busted, that bone’s split in two. Oh well, let’s just throw a band-aid on it and it should get better!" What? Throw a band-aid on a broken arm? That's insane! Sure, band-aids are great for minor cuts and little scratches, but some things require deeper work.