Go back to being a young, broke high schooler for just one minute. You’ve just spent the last of your spare change filling up your tank, and you hear that your friends want to hang out at the local Tex-Mex joint. You don’t have the cash for a burrito, but you want to see your buds, so you decide you go, and you’ll just eat the free chips and salsa.
When the calendar turned over into 2021, did you make any resolutions regarding your organization’s marketing plan?
Stop wasting 95% of your marketing budget!!
If you’re investing your money in billboards, newspaper ads, and television/radio commercials, just stop. Now. There are two reasons these traditional methods aren’t working for you anymore:
In his life, some folks have described Ryan as looking like a drug dealer, very unprofessional, and a "dingleberry." In this episode, we explain why he dresses the way he does! But, we're not just talking fashion. We also dive into the biggest lesson learned from 2020 and the SECRET to making grief content.
Do you remember thinking about 2020, when we were still in 2019? It was going to be the year of vision, the beginning to a flourishing decade, the year that we were going to use to accomplish all of our dreams and climb every mountain.
Imagine this: you're walking down the stairs one morning, you trip and fall, bust your arm, and break your shoulder. Not fun, right? Well, after you get a ride to the hospital, and have the doctors check it out, they say, "Yeah, it's definitely busted, that bone’s split in two. Oh well, let’s just throw a band-aid on it and it should get better!" What? Throw a band-aid on a broken arm? That's insane! Sure, band-aids are great for minor cuts and little scratches, but some things require deeper work.
Ryan is BACK for DISRUPTu! 78 to discuss three very important topics for 2021! In this episode, we’re talking about persistence, likes, impact, and what all of those mean to you as a funeral-space professional. There are a lot of nuggets in here so get your appetite for knowledge ready and dive in!
TAKEAWAYS:
1) You can’t just “try” social media- it’s a commitment
2) Likes on your Facebook page don’t really matter and they’re going away
3) Any single post you make can change a life and impact the world
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The first step to success is establishing your goals! Then you just have to create a game plan and follow through.
Planning? What’s the point? In the last 60 days we have been asked that question a hundred times. Truthfully, it makes sense. At the beginning of 2020 there were so many articles written stating, “This is how you conquer marketing in 2020!!!!” Now, I would bet looking back that many of those pieces would be found to be a little off with the specifics considering the roller-coaster ride that was the start of the new decade. The truth is, you never know what life will throw at you, but there are still business/marketing principles and habits that if mastered, will be evergreen - regardless of the social climate.
It's episode 077, and we're bringing the same high level of energy and value we've been bringing since day 1 (maybe even a little more). Today Ryan answers three questions that are oh-so relevant today!
Brandon is a proud member of the DISRUPT family and has used social media to take his funeral home above and beyond the status quo. He shares some great insight into what this year has been like for funeral directors and how he's done his best to stay on top during the crazy changes!
Brandon lays out exactly how they have used a strategic Facebook content marketing plan to grow call volume 50% year-over-year and how the reach of his content has influenced new families to use his funeral home.