---
title: "Resolved: This Year Make Facebook the Centerpiece of your Marketing Efforts"
description: It’s 2017. Are you still marketing your funeral business like it’s 1979 (I know most of you are)? Are you spending the bulk of your advertising dollars on old school methods that are expensive and ine
---
# DISRUPT Media Blog
## [Resolved: This Year Make Facebook the Centerpiece of your Marketing Efforts](https://social.disruptmedia.co/blog/resolved-this-year-make-facebook-the-centerpiece-of-your-marketing-efforts)
Dec 31, 2016, 2:42:50 PM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin)
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It’s 2017. Are you still marketing your funeral business like it’s 1979 (I know most of you are)? Are you spending the bulk of your advertising dollars on old school methods that are expensive and ineffective? There is a major problem in this profession where funeral directors think they can be guarded from change - like you're untouchable from what the market (consumer) demands or wants. Regardless of what you do or how you market, you think families you have served in the past are always going to come back to you, this is just not true. Yet, we (the profession) continue to do things the same way we always have. The [market doesn't owe you anything](https://disruptmedia.co/the-market-doesnt-care-about-you-disruptu-episode-016/). Every family is fair game and the funeral home that gets their attention is the funeral home that will win.
[You're being romantic about what use to work](https://disruptmedia.co/stop-being-romantic-disruptu-episode-14/). What do I mean: you're being romantic about traditional media and ‘old’ advertising habits! Being romantic about what use to work and not giving attention to what ‘works now’ and where the consumer is playing, is hurting thousands of funeral homes. **Social media is not an option for funeral companies in 2017, it’s what’s required to be relevant. **
Think about the way you interact and engage with brands, both large and small. At home you are the cool Mom and Dad. You're on Facebook, you watch Netflix, you use Amazon Prime, you DVR the majority of television shows you watch and you fast-forward every single commercial. Yet, when you walk through the doors of your funeral home, the normal consumer hat comes off and the traditional funeral director hat goes on and you forget about how you engage out in the real world. When it comes down to it - you are the person your funeral home needs to market it to - but you continue to market in traditional ways that you yourself don't consume. Think about it, when was the last time you opened a phonebook, listened to a commercial on the radio or got really excited about a billboard ad you saw?
Here are some things to consider:
>
>
> [This beautiful tonight is brought to you by....The Yellow Book! I apologize to all the businesses in southeastern Ohio that wasted their marketing but the only thing the pages of the Yellow Book are good for is starting fires. When was the last time you opened a phone book? Be honest... #sillymarketing #wasteful #throwingmoneyaway](https://www.instagram.com/p/BM2zuM8DzEQ/)
>
> A photo posted by Ryan Thogmartin (@ryanthogmartin) on Nov 15, 2016 at 7:43pm PST
[As this infographic from Nuanced Media indicates](https://nuancedmedia.com/cost-reach-1000-people/#infographic), **the cost per 1000 people reached is far less through Facebook than any other form of advertising you can use. Period.** Plus, Facebook advertising provides these benefits that set it apart from traditional marketing methods:
[](https://social.disruptmedia.co/hubfs/Imported_Blog_Media/how-much-to-reach-1000.png)
[](http://funeralsocial.com/almost-everyone-has-a-smartphone-so-what-does-this-mean-for-your-funeral-business/)
Don’t let your personal preferences or your lack of knowledge about Facebook get in the way of finally moving into the 21st century. **Resolve, this year, to create and/or enliven your business presence in Facebook.** Browse our blog feeds at [https://disruptmedia.co](https://disruptmedia.co) and [http://funeralsocial.com](http://funeralsocial.com) for tons of helpful, practical, and informative articles on creating and managing a Facebook business page. Better yet, let the professionals at DISRUPT Media take over the management of your outreach in Facebook or the other social media channels. We are the only full-service social media agency specifically catering to the funeral profession. Go to [http://www.funeralsocial.com](http://www.funeralsocial.com) to find out more about the services we offer. Our clients who are a part of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.
Schedule a live demo with DISRUPT Media: [http://www.funeralsocial.com/demo](http://www.funeralsocial.com/demo)
Learn more about our FUNERAL Social Design Process: [http://funeralsocial.com/social/](http://funeralsocial.com/social/)
Download our social media goals worksheet: [http://funeralsocial.com/social-media-goals-worksheet/](http://funeralsocial.com/social-media-goals-worksheet/)
Topics: [social media](https://social.disruptmedia.co/blog/topic/social-media), [Blog](https://social.disruptmedia.co/blog/topic/blog), [Facebook](https://social.disruptmedia.co/blog/topic/facebook), [Funeral Homes](https://social.disruptmedia.co/blog/topic/funeral-homes), [Social Media Strategy](https://social.disruptmedia.co/blog/topic/social-media-strategy-2)
#### Written by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin)
Ryan Thogmartin is deathcare’s most disruptive voice. The guy who turned a historically silent profession into a content-driven, culture-shaping, conversation-dominating landscape. As the CEO of DISRUPT Media, the largest and most creative agency in funeral service, Ryan has spent over a decade helping funeral companies win attention, build brand authority, and grow call volume with bold creative that actually converts.
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