The world is in a much different place than it was ten years ago. Let's be honest, EVERYTHING changed massively just 9 weeks ago. Technology has progressed, the internet and COVID-19 have changed everything, and our global connection is shedding light on massive issues. So, what do the next ten years look like? How will your marketing need to shift in the next decade if you want to stay relevant at all?
Now that social distancing is in full effect, and while it’s not exactly business as usual, you might be wondering what’s next and how to continue serving your community at a high level during these unprecedented times.
Ryan caught up with his good friend, Walker Posey (Posey Funeral Directors), to discuss how he’s taken care of his community through these changing times. By embracing technology and utilizing social media for communication, he’s been able to keep the funeral home running on all cylinders. This is proof that by making a few adjustments and with the proper outlook – good can come from anything.
Now that social distancing is in full effect, and while it’s not exactly business as usual, you might be wondering what’s next and how to continue serving the community at a high level during these unprecedented times.
Since the start of the Coronavirus Pandemic, engagement on funeral home Facebook pages has increased by 13% and messages sent to a funeral home Facebook Pages have increased by 26%. Your community wants and needs to engage.
Right now, it is more important than ever that you are connecting with your community in a meaningful way. The problem is, most funeral homes and cemeteries are not focusing their efforts on the platform where they can get the best results. By results I mean, creating content that informs, builds relationships and ultimately drives more atneed and preneed market share.
Here's the deal, 75% of YOUR most profitable audience lives on Facebook. It's where they look at family photos, share fake news, and engage with brands they love!
In this video, Ryan (AKA Bob Ross) gives a visual demonstration of how you might be missing out.
DISRUPT Media and ConnectingDirectors.com are teaming up with ten death care leaders to bring the first-ever Funeral (un)Conference to your digital screen. For three hours over three days, March 30 to April 1, 2020, you can join an unscripted, unprecedented discussion about some of today’s top priorities within the death care space.
This is a major problem with funeral homes, cemeteries and frankly almost all businesses. The opportunity to engage your community is right in front of you and it has never been easier. Are you going to embrace it or will you continue to let fear and public perception hold you back?
Did you hear that Ryan is opening up his own funeral home? Yeah, we didn't either! However, the team at DISRUPT often has conversations about what running the Thogmartin Family Funeral Home would look like on a marketing level. Today, we're letting you in on the answers!
TAKEAWAYS:
1) Invest in Social
2) Value Relationships
3) Document EVERYTHING (almost)
Amid the highly-anticipated commercials debuting during Super Bowl LIV, one ad in particular stood out. It wasn’t flashy or funny. It didn’t feature any celebrities, remind us of a 90s movie, or introduce a new mascot. It simply told a story — a poignant, engaging, and absolutely relevant story.