This article is being shared with the permission of Funeral Service Insider.
DISRUPT Media Ranks No. 2319 on the 2020 Inc. 5000
Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes, cemeteries and deathcare companies can no longer afford to ignore it. There are so many reasons why deathcare companies need to get their heads out of the sand and start engaging on the platforms used by over 80% of all Americans.
One lesson — among so many lessons — funeral homes have learned from the COVID-19 pandemic is the importance of social media. When public gathering restrictions and social distancing rocked our world, Facebook became one of the very few ways we could still reach the families we serve.
This year has been crazy, unprecedented, wild, chaotic, confusing, or however you want to describe "a total curveball that's smacked us right in the face."
Living and breathing social media marketing is a major blessing and a deadly curse. For us, it means always being ahead of the game. Leading a profession into the current state of marketing is a big responsibility.
This might be the most important episode of DISRUPTu! we have created so far! Why? Because:
This is our first DISRUPTu! that we've filmed in this weird kinda normal/still kinda paranoid world. But we're still bringing the goods and getting you what you need to know. In this episode, we discuss how social media has been validated as THE (use the long E sound here) king of communication, and how you can get the most out of it!
TAKEAWAYS:
1) The past couple of months have created winners and losers on social media!
2) You need to get in the right camp!
3) If your audience has a connection with you - now is the perfect time to bring up pre-need. If they don't have a relationship with you - this is the worse time!
Do you want to help your company excel, but a thousand different tasks are pulling you away from the one thing you need to complete?
