This is 60 seconds on why your personal brand as a funeral director is more valuable than your business/funeral home brand. Most funeral directors never think about this, but once you do, you’ll look at how you use social media much differently.
This DISRUPTu! Episode is a different format. No craziness on this one, just straight up answers to a few really tough topics:
This is a special episode that takes you south to Jacksonville, FL to an invite only meeting put on by Live Oak Bank. Get a glimpse into the ‘why’ behind the vision that lead to this roundtable. You will quickly see how this group of funeral suppliers and big thinkers will be the driving force of change in the funeral profession.
Learn more about DISRUPT Media: https://www.disruptmedia.co
About Ryan Thogmartin:
Ryan Thogmartin is a death care entrepreneur and the CEO of DISRUPT Media and creator of ConnectingDirectors.com. | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles
About DISRUPT Media:
Most deathcare companies struggle with Facebook marketing. We provide a process for creating personalized Facebook content that will drive community engagement and measurable leads ensuring growth and profitability.
It's time again to buy flowers, chocolate, spa gift cards, and pancake breakfasts to show the incredible mother's in our lives how much we appreciate them. Mother's Day 2018 is right around the corner and it's the perfect time for your funeral home to join the celebration of inspiring women in your community. Since this is one of the most beloved holidays, we've made the perfect FREE video for you to share with your social media audience.
For something to be successful, there must be something measured. Many conversations I had at the ICCFA convention revolved around defining success on social media. I had numerous funeral directors tell me their funeral home was having success with Facebook marketing, yet nothing had been posted to their page in months and in a few cases over a year! How is your success defined? What are you measuring?
——————————————————————————
DISRUPT60 is a weekly one-minute marketing rant on topics that are insanely timely and thought-provoking.
My competitor is heavily engaged on Facebook, and I am not, what should I do? Ryan, gets into this question and discusses what to do if you're late to the party and why freaking out and playing copycat isn't the answer.
We’re going to Las Vegas baby!! The ICCFA Convention is the kick off to the funeral professions convention season. Follow our team to Las Vegas as we talk with funeral directors about the changing landscape of the deathcare profession. We talk about grief content on Facebook, custom apps for obituaries, we watch street performs and we get an inspirational spoken word from my man Keith Charles - evolve or dissolve. You gotta know the uppertaker and the undertaker.
Stop being romantic! This isn't something you typically hear in marketing but 'romance' is killing many funeral homes. Let me explain:
One of the beautiful things about Facebook is that every funeral home has access to the exact same tools. The playing field is level. So, when marketing budgets are small or even non-existent for 100 call or under firms, does spending those limited dollars on Facebook make sense?
A few weeks ago we did a Facebook Live webinar and the engagement around this live was fantastic! The webinar cover topics like; who engages with funeral homes on Facebook, content funeral homes should post and how to drive pre-need leads with Facebook ads. During the live we did a Q&A session and we wanted to answer a few of the questions more in-depth.