For something to be successful, there must be something measured. Many conversations I had at the ICCFA convention revolved around defining success on social media. I had numerous funeral directors tell me their funeral home was having success with Facebook marketing, yet nothing had been posted to their page in months and in a few cases over a year! How is your success defined? What are you measuring?
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DISRUPT60 is a weekly one-minute marketing rant on topics that are insanely timely and thought-provoking.

My competitor is heavily engaged on Facebook, and I am not, what should I do? Ryan, gets into this question and discusses what to do if you're late to the party and why freaking out and playing copycat isn't the answer.

We’re going to Las Vegas baby!! The ICCFA Convention is the kick off to the funeral professions convention season. Follow our team to Las Vegas as we talk with funeral directors about the changing landscape of the deathcare profession. We talk about grief content on Facebook, custom apps for obituaries, we watch street performs and we get an inspirational spoken word from my man Keith Charles - evolve or dissolve. You gotta know the uppertaker and the undertaker.

Stop being romantic! This isn't something you typically hear in marketing but 'romance' is killing many funeral homes. Let me explain:

One of the beautiful things about Facebook is that every funeral home has access to the exact same tools. The playing field is level. So, when marketing budgets are small or even non-existent for 100 call or under firms, does spending those limited dollars on Facebook make sense?

A few weeks ago we did a Facebook Live webinar and the engagement around this live was fantastic! The webinar cover topics like; who engages with funeral homes on Facebook, content funeral homes should post and how to drive pre-need leads with Facebook ads. During the live we did a Q&A session and we wanted to answer a few of the questions more in-depth.

This is an interesting conversation that I have all to often with funeral directors all over the country. In one breath funeral directors are talking about how powerful social media is to the tune of overthrowing governments, changing entire generations, aiding in social uprisings, and influencing the most sophisticated elections but in the next breath say social media can’t sell a funeral. Doesn’t make any sense at all.

You're a deathcare company (funeral home, cemetery, crematory, etc.) does your social media content always need to relate to death? Ryan answers this question in-depth and provides multiple content examples you could be using to engage your community. Content should focus more on what your goals are and what the consumer wants to hear and less on what you want to say.

Bloopers, bloopers and more bloopers. The intro for this episode took the longest time to shoot - Ryan was off his game, but he got it together and delivers another stellar, value packed episode.

On this episode, Ryan hits on 3 power topics and we have a free giveaway! Here are the 3 questions Ryan answers: