Stop being romantic! This isn't something you typically hear in marketing but 'romance' is killing many funeral homes. Let me explain:

One of the beautiful things about Facebook is that every funeral home has access to the exact same tools. The playing field is level. So, when marketing budgets are small or even non-existent for 100 call or under firms, does spending those limited dollars on Facebook make sense?

A few weeks ago we did a Facebook Live webinar and the engagement around this live was fantastic! The webinar cover topics like; who engages with funeral homes on Facebook, content funeral homes should post and how to drive pre-need leads with Facebook ads. During the live we did a Q&A session and we wanted to answer a few of the questions more in-depth.

This is an interesting conversation that I have all to often with funeral directors all over the country. In one breath funeral directors are talking about how powerful social media is to the tune of overthrowing governments, changing entire generations, aiding in social uprisings, and influencing the most sophisticated elections but in the next breath say social media can’t sell a funeral. Doesn’t make any sense at all.

You're a deathcare company (funeral home, cemetery, crematory, etc.) does your social media content always need to relate to death? Ryan answers this question in-depth and provides multiple content examples you could be using to engage your community. Content should focus more on what your goals are and what the consumer wants to hear and less on what you want to say.

Bloopers, bloopers and more bloopers. The intro for this episode took the longest time to shoot - Ryan was off his game, but he got it together and delivers another stellar, value packed episode.

On this episode, Ryan hits on 3 power topics and we have a free giveaway! Here are the 3 questions Ryan answers:

We know that it can be hard to keep up with all the holidays that the Internet gets excited about, not to mention the trending hashtags that come with them! That's why we've designed the perfect tool for your funeral home's social media marketing needs!

Click here to download our free social media posting calendar for deathcare businesses.

You MUST have marketing to grow and sustain your business in this digital era, however; great exposure and new leads won't matter if your business model is broken!

Social media is universal and valuable for every single profession. It’s a language that has no barriers and the only constant that ties it all together is the consumer. The same consumer buying a car or searching for a dentist is also the same consumer that will shop a funeral home. The buying habits of that consumer will not change regardless of the profession or product they are shopping.