Wanna know what it's like in our office on a typical day? How do we plan, how do we do meetings and how do we stay on top of all that changes in the social media world? You spent most of 2017 following me around the globe at speaking gigs and client meetings, now, get an inside look at the real work of running a company, leading a team of 22 people, managing hundreds of clients and keeping tabs on Facebook changes. Also, how have we positioned ourselves to be the leaders and stay in the lead?

Marketing can seem daunting for the average funeral director. I mean, you’ve spent your life learning how to care for the deceased and the grieving...not marketing. Fortunately, Instagram ads were made especially for you, the non-marketer, to not only easily publish paid advertising to your local community, but to have measurable success doing it. The powers at Instagram know that if you can make money from their ads… you will buy more ads. Your success is in their best interest.
Want to get started with an Instagram ads test run? Below, we've created an excruciatingly simple step-by-step guide on how to do it…

Ryan breaks down the Facebook news feed changes and what they mean for your deathcare business, and why you shouldn't worry. Also, what content will be most valuable on Facebook moving forward, and what role should your employees play in your Facebook strategy?

Last week, Facebook made an announcement about MAJOR changes coming to the news feed algorithm.

It’s good to be back! A new year, new goals and new goals to CRUSH! Ryan answers how you use Facebook live on your desktop, where your focus should be in 2018 and five EASY tips for your 2018 Marketing calendar!

Lead generation lacking for your funeral home? Ramp up your efforts this year simply by running a few Facebook contests. Increase engagement on your Facebook page and recognize deserving individuals in your local communities all while capturing email and phone numbers that you can add to your CRM.

Social media is ‘marketing.’ It’s not the new marketing, it’s the current state of marketing, and funeral homes and deathcare companies can no longer afford to ignore it. There are so many reasons why deathcare companies need to get their heads out of the sand and start engaging on the platforms used by over 68% of all Americans.

It’s obvious. It’s everywhere. And, yes, it’s sometimes rude. People who own Smartphones constantly pull them out of their pockets to send text messages, check email, read the news, and catch up with their family and friends on social media…even ignoring the family and friends who are there in front of them (I am totally guilty of this). In places where strangers are sitting and waiting, like doctors’ offices and airport terminals, the Smartphone viewing reflex prevails where traditional reading materials like newspapers, books, and magazines once reigned as the media of choice.

Need some great Holiday themed content for December or want to bring more focus to your social media for the New Year?

We head to the great white north, home of superior Maple Syrup your favorite comedians, politeness, and unfortunately Justin Bieber and Nickelback. We hop across the border to Niagara to talk about the importance of Facebook ads and how they can give you leverage in your market! Thank you to Funeral Plans Canada for hosting us!