Facebook is accelerating quickly into the world of live streaming, recently making it possible for all of the site's users to broadcast videos of almost anything to a huge audience. This isn't new technology, apps like Periscope and the less-popular Meerkat have done mobile live streaming before, but Facebook's massive global reach will bring the technology to a bigger audience than ever and this could be a game changer for funeral homes.

https://www.disruptmedia.co - On this episode I answer the questions:

Seeking a way to help differentiate itself from other funeral homes in the area, Vander Plaat-Vermeulen Memorial Home has selected DISRUPT Media to coordinate its social media strategy and content management. Using their proprietary FUNERAL Social Design Process, DISRUPT Media is helping Vander Plaat-Vermeulen to not only raise awareness for the firm, but to help distinguish the funeral home from the other firms in New Jersey that have the word, Vander-Plaat, in their name.

The various social media outlets (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.) are the “rock stars” of online marketing, according to this infographic by the Internet marketing firm Zephoria. Of these popular outlets, Facebook remains the far and away front runner, with over 77% of adult Internet users actively using the channel on a regular basis. Of these adult users, 71% are female and 62% are male (Incidentally, most funeral home owners say 65% – 75% of those shopping for death care services and planning funerals are female).

Perhaps it’s unfair that those of us who work in the funeral profession have a bit of an uphill battle in dispelling the unearned negative impressions the public may have formed about us. Death is a fact of life, and it takes a special person and a special team to show honor to those who have passed while comforting and serving the family and friends of the deceased. If you could convince John Q. Public to spend time with you and your staff at your facility you could reveal how wonderfully human, compassionate, professional, and fun you really are.

Realizing that an outside resource will better assist with their Facebook engagement efforts, Meador Funeral Home, with locations in both Gainesville and Whitesboro, TX, has selected DISRUPT Media to coordinate its social media strategy and content management. Using their proprietary FUNERAL Social Design Process, DISRUPT Media is partnering with Meador Funeral Home to achieve its goals of building the funeral home’s brand as well as showing the “human side” of the funeral profession.

DISRUPT Media has been selected by Johnson County Funeral Chapel and Memorial Gardens to help coordinate its social media program. Using their proprietary FUNERAL Social Design Process, DISRUPT Media is helping Johnson County Funeral Home and Memorial Chapel use social media platforms to more fully engage with families in the Overland Park community.

When someone visits your funeral business Facebook page, are they wowed by what they see? First impressions are important, so you want the images on your page to have a memorable and positive impact. It’s not hard to make changes that will have a more pleasing effect. Here are a few ideas and pointers to consider when selecting and modifying your Facebook business page cover photo:

It’s not rocket science. It’s not mind blowing. It’s not new. In fact, it’s pretty flippin’ basic. The funeral business is personal. This is a 100% relationship business. That’s right, relationships – in high school we called this ‘popularity,’ and the prom king always got the girl. The class president wasn’t the most qualified candidate – just the best looking. The funeral business isn’t much different.

Facebook Reactions will roll out soon in the United States. Here's what it means for users, advertisers, and that mortuary school classmate you don't really want to be in touch with anymore.