Ryan breaks down the Facebook news feed changes and what they mean for your deathcare business, and why you shouldn't worry. Also, what content will be most valuable on Facebook moving forward, and what role should your employees play in your Facebook strategy?
Last week, Facebook made an announcement about MAJOR changes coming to the news feed algorithm.
Lead generation lacking for your funeral home? Ramp up your efforts this year simply by running a few Facebook contests. Increase engagement on your Facebook page and recognize deserving individuals in your local communities all while capturing email and phone numbers that you can add to your CRM.
It’s obvious. It’s everywhere. And, yes, it’s sometimes rude. People who own Smartphones constantly pull them out of their pockets to send text messages, check email, read the news, and catch up with their family and friends on social media…even ignoring the family and friends who are there in front of them (I am totally guilty of this). In places where strangers are sitting and waiting, like doctors’ offices and airport terminals, the Smartphone viewing reflex prevails where traditional reading materials like newspapers, books, and magazines once reigned as the media of choice.
We hit Atlantic City for the 2017 New Jersey State Funeral Directors Association Annual Convention. We unveiled a brand new booth design and concept that pushes the creative design limits (there is nothing else like it in this profession). Ryan gives two keynote presentations and challenges funeral directors to take that next step.
Social media has taken every industry and profession by storm. But it’s not like it came quietly, we have been talking about it for years. Everyone saw it coming, but no one in the death care space was prepared.
Music City jammin’ for ICCFA 2017! The camera rolls in Nashville for Episode 006. Get an inside perspective on the strategic conversations that happen during ‘quick pitch’ opportunities. See and hear how the approach we use isn’t about selling content to a funeral home or cemetery. This isn’t a smash and grab – we are all about driving leads and ROI for our clients, plain and simple. Listen to Ryan layout the plan and process we use with clients to drive over $20,000 a month in Preneed leads through results driven Facebook marketing.
To win you need attention and trust. It's a circle. Attention…trust, they feed each other, and without one, you don't get the other. You've got to be able to capture attention, but you also need your audience to trust you. The marketing element in which the funeral profession has been terribly lacking is in building trust. All of what we hear mainstream about the funeral profession is negativity. Being able to capture somebody's attention while building trust is extremely, extremely valuable when it comes to engaging with the consumer and securing business for now and for the future.
