It sounds crazy that to begin a project you would start at the end. It would be like opening that new swank white desk from IKEA and flipping to the last page of the directions to begin assembly (although starting at Step 1 of the normal IKEA directions probably will get you as jacked up as skipping the directions completely). Starting at the end doesn’t make much sense in most life situations. Generally we are starting with the foundation and building from there, but social media is different. You need to see the end to find the beginning.

On this episode I talk about the value of Facebook and why a presence there is more than just good will - you should really be driving results - if not, you're doing it wrong. I also discuss why the market (the consumer) doesn’t give two craps about you.

Consider your own browsing habits as you scroll through your Facebook news feed. When you are skimming through the content, which posts typically catch your eye and force you to stop or pause? I would bet that, usually, it’s an image that gets your attention first.

Facebook is quietly rolling out a professional services recommendation feature aimed to take on Yelp. If you are unfamiliar with Yelp, it is a web-based service/app where consumers can find, rate, and review local businesses with which they have dealt. Because Facebook users can rate and review businesses, it only makes sense that Facebook would formalize the review and recommendation process by providing a portal in which it can take place.

On this episode my first born co-hosts and asks the questions:

You are a media company first and everything else second. Winning attention is winning the game.

Yes, you read that correctly. Whether you realize it or not, your business, as a supplier in the death care profession, is also a media company. It’s 2016 and you’re not just a product pusher anymore. You’re not just a distributor. You’re now in the eyeballs business. Everybody has an urn, the casket game is more crowded than ever, yet every supplier is still trying to sell the same way they have for the last 30 years. Why aren’t you marketing in the year that we are in? Why do you continue to spend all of your time and money on outlets that you yourself don’t digest? Other than looking through the print publications to see what your competitors are marketing, do you really read them?

https://www.disruptmedia.co - On this episode I answer the questions:

The various social media outlets (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.) are the “rock stars” of online marketing, according to this infographic by the Internet marketing firm Zephoria. Of these popular outlets, Facebook remains the far and away front runner, with over 77% of adult Internet users actively using the channel on a regular basis. Of these adult users, 71% are female and 62% are male (Incidentally, most funeral home owners say 65% – 75% of those shopping for death care services and planning funerals are female).

When someone visits your funeral business Facebook page, are they wowed by what they see? First impressions are important, so you want the images on your page to have a memorable and positive impact. It’s not hard to make changes that will have a more pleasing effect. Here are a few ideas and pointers to consider when selecting and modifying your Facebook business page cover photo:

It’s not rocket science. It’s not mind blowing. It’s not new. In fact, it’s pretty flippin’ basic. The funeral business is personal. This is a 100% relationship business. That’s right, relationships – in high school we called this ‘popularity,’ and the prom king always got the girl. The class president wasn’t the most qualified candidate – just the best looking. The funeral business isn’t much different.