You are a media company first and everything else second. Winning attention is winning the game.

Yes, you read that correctly. Whether you realize it or not, your business, as a supplier in the death care profession, is also a media company. It’s 2016 and you’re not just a product pusher anymore. You’re not just a distributor. You’re now in the eyeballs business. Everybody has an urn, the casket game is more crowded than ever, yet every supplier is still trying to sell the same way they have for the last 30 years. Why aren’t you marketing in the year that we are in? Why do you continue to spend all of your time and money on outlets that you yourself don’t digest? Other than looking through the print publications to see what your competitors are marketing, do you really read them?

https://www.disruptmedia.co - On this episode I answer the questions:

The various social media outlets (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.) are the “rock stars” of online marketing, according to this infographic by the Internet marketing firm Zephoria. Of these popular outlets, Facebook remains the far and away front runner, with over 77% of adult Internet users actively using the channel on a regular basis. Of these adult users, 71% are female and 62% are male (Incidentally, most funeral home owners say 65% – 75% of those shopping for death care services and planning funerals are female).

When someone visits your funeral business Facebook page, are they wowed by what they see? First impressions are important, so you want the images on your page to have a memorable and positive impact. It’s not hard to make changes that will have a more pleasing effect. Here are a few ideas and pointers to consider when selecting and modifying your Facebook business page cover photo:

It’s not rocket science. It’s not mind blowing. It’s not new. In fact, it’s pretty flippin’ basic. The funeral business is personal. This is a 100% relationship business. That’s right, relationships – in high school we called this ‘popularity,’ and the prom king always got the girl. The class president wasn’t the most qualified candidate – just the best looking. The funeral business isn’t much different.

Facebook Reactions will roll out soon in the United States. Here's what it means for users, advertisers, and that mortuary school classmate you don't really want to be in touch with anymore.