The primary purpose in maintaining a Facebook Page for your funeral business is to get as much attention as possible so people will get to know you. Certainly, posting attractive content is important, but there are some fairly simple things you can do to draw increased attention and engagement on your Page. Below are some ideas that are easy to implement and sure to create a bit more buzz around your funeral home Facebook business Page and your brand:

You know what I’m talking about. Facebook posts filled with images of puppy dogs, American flags, and gorgeous sunsets. The platitudes are happy and encouraging. They may make you smile, and they give you a warm feeling inside. Who doesn’t like to be inspired by nice content? Doesn’t it make sense to utilize these images and quotes on your business page?

Can you flash back in your mind to 1996? That’s the year the DOW went over 6,000 for the first time and the year Prince Charles and Princess Diana got a divorce. In that year the movies “Twister,” and “Jerry McGuire” were released (“Show me the money!”), and the summer Olympics were held in Atlanta, Georgia. The World Wide Web was moving from the adolescent stage and coming into its own as the “dot-com” revolution was just taking off.

Most funeral home Facebook users who maintain a business page understand the importance of increasing their fan base so their content has a better chance of being seen by more people. But we’ve made it clear in a previous article that the average Facebook user will NEVER see all the content posted by his or her friends and by the businesses s/he follows. There is simply too much, so Facebook utilizes algorithms to filter users’ news feeds and prioritize the content that rises to the top (if Facebook didn’t filter the news feed users could see up to 15,000 pieces of content each day). The end result of this filtering is that, on average, only 6% of the content posted by a business is ever seen by the fans of their page.

In a recent article, we clarified the difference between a Facebook business page and a personal profile. Because the goals of maintaining a business page differ greatly from the reasons for having a personal profile, there is little overlap between the two. You need to treat your business page as something unique in order to maximize its potential.

It sounds crazy that to begin a project you would start at the end. It would be like opening that new swank white desk from IKEA and flipping to the last page of the directions to begin assembly (although starting at Step 1 of the normal IKEA directions probably will get you as jacked up as skipping the directions completely). Starting at the end doesn’t make much sense in most life situations. Generally we are starting with the foundation and building from there, but social media is different. You need to see the end to find the beginning.

On this episode I talk about the value of Facebook and why a presence there is more than just good will - you should really be driving results - if not, you're doing it wrong. I also discuss why the market (the consumer) doesn’t give two craps about you.

Consider your own browsing habits as you scroll through your Facebook news feed. When you are skimming through the content, which posts typically catch your eye and force you to stop or pause? I would bet that, usually, it’s an image that gets your attention first.

Facebook is quietly rolling out a professional services recommendation feature aimed to take on Yelp. If you are unfamiliar with Yelp, it is a web-based service/app where consumers can find, rate, and review local businesses with which they have dealt. Because Facebook users can rate and review businesses, it only makes sense that Facebook would formalize the review and recommendation process by providing a portal in which it can take place.

On this episode my first born co-hosts and asks the questions: