Hires agency to help funeral home “stand out” from the competition

Looking for digital marketing help in a very sensitive profession, Music Funeral Services has selected DISRUPT Media to coordinate its social media strategy and content management. Using their proprietary FUNERAL Social Design Process, DISRUPT Media is helping Music Funeral Services reach its goal of standing out from the competition.
“For months, I heard folks say that if you’re not on Facebook, you’re missing the boat,” commented Casey Music, manager of the Valdosta, GA location. “After setting up our Facebook page, I soon found that it’s tough to run a funeral home and do social media well. That’s when I contacted Ryan and began working with DISRUPT.”

Some things you like, and some things you don’t like. With the things you don’t like, some of them you can ignore. Some you can’t ignore. Some things, no matter whether you ignore them or not, will never go away.

There is no doubt that Facebook is the perfect social media platform for funeral homes to use when trying to reach today’s mobile public. The capability of targeting your audience, the ability to post attractive photos and videos, the opportunity to carry on two-way conversations, and the ubiquitous nature of the platform all work together to put Facebook at the top of the “must have” social media outlets for funeral homes.

After a great talk in beautiful Chattanooga, Tennessee, Ryan takes a few mins to talk about NOW and why you need to change your perspectives and open up to different marketing mediums. Don't get left behind thinking you'll be able to catch another train to the future, tomorrow is here today (Now).

Several days ago, I ran across an article by Samantha Franck originally published in the March, 2005 issue of ICFM Magazine titled “Four Cornerstones You Must Have to Build Your Preneed Business.” She shares sound, indisputable advice on executing the basics in building a solid preneed program. The basics include:

The primary purpose in maintaining a Facebook Page for your funeral business is to get as much attention as possible so people will get to know you. Certainly, posting attractive content is important, but there are some fairly simple things you can do to draw increased attention and engagement on your Page. Below are some ideas that are easy to implement and sure to create a bit more buzz around your funeral home Facebook business Page and your brand:

You know what I’m talking about. Facebook posts filled with images of puppy dogs, American flags, and gorgeous sunsets. The platitudes are happy and encouraging. They may make you smile, and they give you a warm feeling inside. Who doesn’t like to be inspired by nice content? Doesn’t it make sense to utilize these images and quotes on your business page?

Can you flash back in your mind to 1996? That’s the year the DOW went over 6,000 for the first time and the year Prince Charles and Princess Diana got a divorce. In that year the movies “Twister,” and “Jerry McGuire” were released (“Show me the money!”), and the summer Olympics were held in Atlanta, Georgia. The World Wide Web was moving from the adolescent stage and coming into its own as the “dot-com” revolution was just taking off.

Most funeral home Facebook users who maintain a business page understand the importance of increasing their fan base so their content has a better chance of being seen by more people. But we’ve made it clear in a previous article that the average Facebook user will NEVER see all the content posted by his or her friends and by the businesses s/he follows. There is simply too much, so Facebook utilizes algorithms to filter users’ news feeds and prioritize the content that rises to the top (if Facebook didn’t filter the news feed users could see up to 15,000 pieces of content each day). The end result of this filtering is that, on average, only 6% of the content posted by a business is ever seen by the fans of their page.

In a recent article, we clarified the difference between a Facebook business page and a personal profile. Because the goals of maintaining a business page differ greatly from the reasons for having a personal profile, there is little overlap between the two. You need to treat your business page as something unique in order to maximize its potential.