Back to the West! One could say it is going to be busy for the next 24hrs. A demo with the Homesteaders Sales team, explaining how Social Media marketing can and WILL work for Funeral Homes in 2017, FN team-up with The Funeral Commander - Also, why you should jump on the Instagram train NOW!!!
When making marketing decisions, it’s critical to pay attention to the statistics that are out there. Otherwise you are basing decisions on what might have worked in the past without giving consideration to a rapidly changing marketplace. Recent survey data has indicated the following:
A quick 23 hours in Phoenix for the ICCFA Wide World of Sales conference. It's all part of the FUNERAL hustle.
Finding content for your funeral home's Facebook page can be tough. We have you covered! We have created a FREE Groundhog Day video (seen below) post that is perfect for your funeral home's Facebook Page.
It’s 2017. Are you still marketing your funeral business like it’s 1979 (I know most of you are)? Are you spending the bulk of your advertising dollars on old school methods that are expensive and ineffective? There is a major problem in this profession where funeral directors think they can be guarded from change - like you're untouchable from what the market (consumer) demands or wants. Regardless of what you do or how you market, you think families you have served in the past are always going to come back to you, this is just not true. Yet, we (the profession) continue to do things the same way we always have. The market doesn't owe you anything. Every family is fair game and the funeral home that gets their attention is the funeral home that will win.
Coming at you with fire. We get very practical on this episode.
I talk with numerous funeral directors every week. When we discuss how they are currently marketing their business, they list the usual methods: radio, newspaper, television, Yellow Pages, direct mail, and…word of mouth (WOM). Almost always they will comment that word of mouth marketing is, by far, the most effective.
Whether you love him or…not so much, there is no doubt in anyone’s mind that Donald Trump’s defeat of Hillary Clinton in the 2016 Presidential campaign was a total surprise. The extreme organization of the Democratic National Committee in Clinton’s campaign, with it’s massive funding and full-bore media blitz, was touted as almost unassailable. Almost everyone got it wrong.
Yes, it’s a strong claim to make, but there are too many examples of funeral related businesses whose Facebook pages ARE working to deny the truth…when you do it right, your page will generate a lot of attention, engagement and leads (yes, real leads from families in your community).