My competitor is heavily engaged on Facebook, and I am not, what should I do? Ryan, gets into this question and discusses what to do if you're late to the party and why freaking out and playing copycat isn't the answer.
Ryan Thogmartin
Recent Posts
IF YOU DO THIS IN MAY, IT WILL WORK | DISRUPTu! 046
May 2, 2018 9:10:37 AM / by Ryan Thogmartin posted in social media, Blog, DISRUPTu!, Facebook
EVOLVE OR DISSOLVE | FUNERAL hustle 020
Apr 30, 2018 9:15:15 AM / by Ryan Thogmartin posted in Blog, FUNERAL Hustle
We’re going to Las Vegas baby!! The ICCFA Convention is the kick off to the funeral professions convention season. Follow our team to Las Vegas as we talk with funeral directors about the changing landscape of the deathcare profession. We talk about grief content on Facebook, custom apps for obituaries, we watch street performs and we get an inspirational spoken word from my man Keith Charles - evolve or dissolve. You gotta know the uppertaker and the undertaker.
ROMANCE IS KILLING FUNERAL HOMES | DISRUPT60 004
Apr 24, 2018 9:53:43 AM / by Ryan Thogmartin posted in DISRUPT60, social media, Blog, Facebook, Funeral Homes
Stop being romantic! This isn't something you typically hear in marketing but 'romance' is killing many funeral homes. Let me explain:
DOES FACEBOOK MARKETING MAKE SENSE FOR UNDER 100 CALL FIRMS | DISRUPTu 44
Apr 9, 2018 9:14:39 AM / by Ryan Thogmartin posted in Blog, DISRUPTu!, Facebook, News
One of the beautiful things about Facebook is that every funeral home has access to the exact same tools. The playing field is level. So, when marketing budgets are small or even non-existent for 100 call or under firms, does spending those limited dollars on Facebook make sense?
SOFT LEAD? HOT LEAD? WHAT?! | DISRUPTu! 043
Apr 3, 2018 9:43:48 AM / by Ryan Thogmartin posted in Blog, DISRUPTu!, News
A few weeks ago we did a Facebook Live webinar and the engagement around this live was fantastic! The webinar cover topics like; who engages with funeral homes on Facebook, content funeral homes should post and how to drive pre-need leads with Facebook ads. During the live we did a Q&A session and we wanted to answer a few of the questions more in-depth.
SOCIAL MEDIA CAN CHANGE CULTURE BUT NOT SELL A FUNERAL | DISRUPT60 Episode 002
Mar 29, 2018 11:11:42 AM / by Ryan Thogmartin posted in DISRUPT60, Blog, Facebook, News
This is an interesting conversation that I have all to often with funeral directors all over the country. In one breath funeral directors are talking about how powerful social media is to the tune of overthrowing governments, changing entire generations, aiding in social uprisings, and influencing the most sophisticated elections but in the next breath say social media can’t sell a funeral. Doesn’t make any sense at all.
GIVE NEW LIFE TO CRAPPY TV COMMERCIALS | DISRUPTu! 042
Mar 27, 2018 11:08:39 AM / by Ryan Thogmartin posted in Blog, DISRUPTu!, News
You're a deathcare company (funeral home, cemetery, crematory, etc.) does your social media content always need to relate to death? Ryan answers this question in-depth and provides multiple content examples you could be using to engage your community. Content should focus more on what your goals are and what the consumer wants to hear and less on what you want to say.
BLOOPERS, FACEBOOK ADS AND THE PERFECT FACEBOOK LEAD FORMULA | DISRUPTu! 041
Mar 19, 2018 10:25:04 AM / by Ryan Thogmartin posted in Blog, DISRUPTu!, Facebook, News
Bloopers, bloopers and more bloopers. The intro for this episode took the longest time to shoot - Ryan was off his game, but he got it together and delivers another stellar, value packed episode.
LEVERAGING PERSONAL AND BUSINESS CONNECTIONS | DISRUPTu! 040
Mar 13, 2018 9:48:10 AM / by Ryan Thogmartin posted in Blog, DISRUPTu!, News
On this episode, Ryan hits on 3 power topics and we have a free giveaway! Here are the 3 questions Ryan answers:
GREAT MARKETING WON'T FIX BAD BUSINESS | DISRUPTu! 039
Mar 6, 2018 10:08:58 AM / by Ryan Thogmartin posted in Blog, DISRUPTu!, News
You MUST have marketing to grow and sustain your business in this digital era, however; great exposure and new leads won't matter if your business model is broken!