The various social media outlets (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.) are the “rock stars” of online marketing, according to this infographic by the Internet marketing firm Zephoria. Of these popular outlets, Facebook remains the far and away front runner, with over 77% of adult Internet users actively using the channel on a regular basis. Of these adult users, 71% are female and 62% are male (Incidentally, most funeral home owners say 65% – 75% of those shopping for death care services and planning funerals are female).

Perhaps it’s unfair that those of us who work in the funeral profession have a bit of an uphill battle in dispelling the unearned negative impressions the public may have formed about us. Death is a fact of life, and it takes a special person and a special team to show honor to those who have passed while comforting and serving the family and friends of the deceased. If you could convince John Q. Public to spend time with you and your staff at your facility you could reveal how wonderfully human, compassionate, professional, and fun you really are.

Realizing that an outside resource will better assist with their Facebook engagement efforts, Meador Funeral Home, with locations in both Gainesville and Whitesboro, TX, has selected DISRUPT Media to coordinate its social media strategy and content management. Using their proprietary FUNERAL Social Design Process, DISRUPT Media is partnering with Meador Funeral Home to achieve its goals of building the funeral home’s brand as well as showing the “human side” of the funeral profession.

DISRUPT Media has been selected by Johnson County Funeral Chapel and Memorial Gardens to help coordinate its social media program. Using their proprietary FUNERAL Social Design Process, DISRUPT Media is helping Johnson County Funeral Home and Memorial Chapel use social media platforms to more fully engage with families in the Overland Park community.

It’s not rocket science. It’s not mind blowing. It’s not new. In fact, it’s pretty flippin’ basic. The funeral business is personal. This is a 100% relationship business. That’s right, relationships – in high school we called this ‘popularity,’ and the prom king always got the girl. The class president wasn’t the most qualified candidate – just the best looking. The funeral business isn’t much different.

Facebook Reactions will roll out soon in the United States. Here's what it means for users, advertisers, and that mortuary school classmate you don't really want to be in touch with anymore.

In December, we started testing the ability for people to share live video on Facebook, and it has been inspiring to see all the ways that people have used Live to connect with their friends and family. Today, we’re excited to expand the ability to share live video to everyone in the U.S. via iPhone, and we plan to start rolling this out to the rest of the world over the coming weeks.

As part of Facebook’s ads there are options to target your ads towards certain groups of people, filtering by things such as age or gender. But there is another option in addition to this called Custom Audiences.