This week we recap the ICCFA Convention, WIN a trip to the Disrupt Media offices for a social media strategy session, and:

Facebook is accelerating quickly into the world of live streaming, recently making it possible for all of the site's users to broadcast videos of almost anything to a huge audience. This isn't new technology, apps like Periscope and the less-popular Meerkat have done mobile live streaming before, but Facebook's massive global reach will bring the technology to a bigger audience than ever and this could be a game changer for funeral homes.

On this episode I talk about:

Facebook is quietly rolling out a professional services recommendation feature aimed to take on Yelp. If you are unfamiliar with Yelp, it is a web-based service/app where consumers can find, rate, and review local businesses with which they have dealt. Because Facebook users can rate and review businesses, it only makes sense that Facebook would formalize the review and recommendation process by providing a portal in which it can take place.

On this episode my first born co-hosts and asks the questions:

You are a media company first and everything else second. Winning attention is winning the game.

Yes, you read that correctly. Whether you realize it or not, your business, as a supplier in the death care profession, is also a media company. It’s 2016 and you’re not just a product pusher anymore. You’re not just a distributor. You’re now in the eyeballs business. Everybody has an urn, the casket game is more crowded than ever, yet every supplier is still trying to sell the same way they have for the last 30 years. Why aren’t you marketing in the year that we are in? Why do you continue to spend all of your time and money on outlets that you yourself don’t digest? Other than looking through the print publications to see what your competitors are marketing, do you really read them?

https://www.disruptmedia.co - On this episode I answer the questions:

On this episode I talk answer the following questions:

Seeking a way to help differentiate itself from other funeral homes in the area, Vander Plaat-Vermeulen Memorial Home has selected DISRUPT Media to coordinate its social media strategy and content management. Using their proprietary FUNERAL Social Design Process, DISRUPT Media is helping Vander Plaat-Vermeulen to not only raise awareness for the firm, but to help distinguish the funeral home from the other firms in New Jersey that have the word, Vander-Plaat, in their name.

The various social media outlets (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.) are the “rock stars” of online marketing, according to this infographic by the Internet marketing firm Zephoria. Of these popular outlets, Facebook remains the far and away front runner, with over 77% of adult Internet users actively using the channel on a regular basis. Of these adult users, 71% are female and 62% are male (Incidentally, most funeral home owners say 65% – 75% of those shopping for death care services and planning funerals are female).