In a recent article, we clarified the difference between a Facebook business page and a personal profile. Because the goals of maintaining a business page differ greatly from the reasons for having a personal profile, there is little overlap between the two. You need to treat your business page as something unique in order to maximize its potential.
I talk to a lot of funeral directors about social media, Facebook in particular. There is simply no better way to represent your funeral business than on Facebook. Facebook is HUGE, and it’s growing by the minute. It has a lot of moving parts. This can tend to generate some confusion for those who do not spend a lot of time engaging online.
It sounds crazy that to begin a project you would start at the end. It would be like opening that new swank white desk from IKEA and flipping to the last page of the directions to begin assembly (although starting at Step 1 of the normal IKEA directions probably will get you as jacked up as skipping the directions completely). Starting at the end doesn’t make much sense in most life situations. Generally we are starting with the foundation and building from there, but social media is different. You need to see the end to find the beginning.
Seeking a way to use social media engagement to make a difference in their community, the McDougald Funeral Home, Cemeteries and Cremation Services has selected DISRUPT Media to coordinate its social media strategy and content management. Using their proprietary FUNERAL Social Design Process, DISRUPT Media is helping the McDougald Funeral Home become engaged on multiple levels.
On this episode I talk about the secret to marketing (it’s all about the heart), how social media levels the playing field and complaining sucks - so if you hate the funeral profession that much you should just leave.
Facebook is a busy place! This is both a blessing and a curse for funeral homes who are working to get noticed online. It’s great that so many potential customers frequent Facebook these days (about as often as they use the restroom!), but with so much traffic and competition in the Newsfeed it can be difficult for a funeral home to get noticed. We’ve compiled below some quick tips as to how you can increase the odds of being seen when people use the restroom, er…when they browse their Facebook Newsfeed:
On this episode I talk about the value of Facebook and why a presence there is more than just good will - you should really be driving results - if not, you're doing it wrong. I also discuss why the market (the consumer) doesn’t give two craps about you.
The reason funeral homes maintain a Facebook page is simple…they want Facebook users in their community to see their content on a regular basis. When potential customers enjoy the items you post on your funeral home Facebook page, they warm up to your brand, they learn more about you and they see the realest form of your funeral home making it more likely that they will choose you over your competitors when they have a need.
Welcome to 2016...ok, we are a few months into the new year and hopefully by now you’re using social media to engage with and learn about your fans, community and potential customers.
On this episode: We Pong it up, rethinking how we engage/use traditional media, generating Facebook leads and who won the "Skittle Challenge"?!