--- title: DISRUPT Media Blog | Ryan Thogmartin (17) description: Ryan Thogmartin is deathcare’s most disruptive voice. The guy who turned a historically silent profession into a content-driven, culture-shaping, conversation-dominating landscape. As the CEO of DISRUPT Media, the largest and most creative agency in funeral service, Ryan has spent over a decade helping funeral companies win attention, build brand authority, and grow call volume with bold creative that actually converts. (17) --- # DISRUPT Media Blog ## Ryan Thogmartin Ryan Thogmartin is deathcare’s most disruptive voice. The guy who turned a historically silent profession into a content-driven, culture-shaping, conversation-dominating landscape. As the CEO of DISRUPT Media, the largest and most creative agency in funeral service, Ryan has spent over a decade helping funeral companies win attention, build brand authority, and grow call volume with bold creative that actually converts. Find me on: ## Recent Posts ## [Facebook IS Word of Mouth Marketing](https://social.disruptmedia.co/blog/facebook-is-word-of-mouth-marketing) Dec 4, 2016, 5:22:05 PM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) posted in [social media](https://social.disruptmedia.co/blog/topic/social-media), [Blog](https://social.disruptmedia.co/blog/topic/blog), [Facebook](https://social.disruptmedia.co/blog/topic/facebook), [Funeral Homes](https://social.disruptmedia.co/blog/topic/funeral-homes), [Social Media Strategy](https://social.disruptmedia.co/blog/topic/social-media-strategy-2) [1 Comment](https://social.disruptmedia.co/blog/facebook-is-word-of-mouth-marketing#comments-listing) ![](https://social.disruptmedia.co/hubfs/facebook-word-of-mouth.png) I talk with numerous funeral directors every week. When we discuss how they are currently marketing their business, they list the usual methods: radio, newspaper, television, Yellow Pages, direct mail, and…word of mouth (WOM). Almost always they will comment that word of mouth marketing is, by far, the most effective. [Read More](https://social.disruptmedia.co/blog/facebook-is-word-of-mouth-marketing) [![](https://social.disruptmedia.co/hubfs/Donald-Trump-Twitter-1080x675.jpg)](https://social.disruptmedia.co/blog/trump-credits-social-media-for-his-unexpected-campaign-victory-why-funeral-homes-should-listen) ## [Trump Credits Social Media for His Unexpected Campaign Victory, Why Funeral Homes Should Listen](https://social.disruptmedia.co/blog/trump-credits-social-media-for-his-unexpected-campaign-victory-why-funeral-homes-should-listen) Nov 14, 2016, 5:14:02 PM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) posted in [social media](https://social.disruptmedia.co/blog/topic/social-media), [Blog](https://social.disruptmedia.co/blog/topic/blog), [Facebook](https://social.disruptmedia.co/blog/topic/facebook), [Funeral Homes](https://social.disruptmedia.co/blog/topic/funeral-homes) [0 Comments](https://social.disruptmedia.co/blog/trump-credits-social-media-for-his-unexpected-campaign-victory-why-funeral-homes-should-listen#comments-listing)   Whether you love him or…not so much, there is no doubt in anyone’s mind that Donald Trump’s defeat of Hillary Clinton in the 2016 Presidential campaign was a total surprise. The extreme organization of the Democratic National Committee in Clinton’s campaign, with it’s massive funding and full-bore media blitz, was touted as almost unassailable. Almost everyone got it wrong. [Read More](https://social.disruptmedia.co/blog/trump-credits-social-media-for-his-unexpected-campaign-victory-why-funeral-homes-should-listen) ## [If Your Facebook Page Isn’t “Working,” You Are Doing It Wrong](https://social.disruptmedia.co/blog/if-your-facebook-page-isnt-working-you-are-doing-it-wrong) Oct 17, 2016, 5:08:09 PM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) posted in [social media](https://social.disruptmedia.co/blog/topic/social-media), [Blog](https://social.disruptmedia.co/blog/topic/blog), [Facebook](https://social.disruptmedia.co/blog/topic/facebook), [Funeral Homes](https://social.disruptmedia.co/blog/topic/funeral-homes) [0 Comments](https://social.disruptmedia.co/blog/if-your-facebook-page-isnt-working-you-are-doing-it-wrong#comments-listing) ![](https://social.disruptmedia.co/hubfs/Facebook-not-working-1080x675.png) Yes, it’s a strong claim to make, but there are too many examples of funeral related businesses whose Facebook pages ARE working to deny the truth…when you do it right, your page will generate a lot of attention, engagement and leads ([yes, real leads from families in your community](http://funeralsocial.com/how-to-use-facebook-to-amp-up-preneed-sales/)). [Read More](https://social.disruptmedia.co/blog/if-your-facebook-page-isnt-working-you-are-doing-it-wrong) ## [Music Funeral Services Selects DISRUPT Media](https://social.disruptmedia.co/blog/music-funeral-services-selects-disrupt-media) Oct 11, 2016, 7:00:00 PM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) posted in [social media](https://social.disruptmedia.co/blog/topic/social-media), [Blog](https://social.disruptmedia.co/blog/topic/blog), [Facebook](https://social.disruptmedia.co/blog/topic/facebook), [Funeral Homes](https://social.disruptmedia.co/blog/topic/funeral-homes) [0 Comments](https://social.disruptmedia.co/blog/music-funeral-services-selects-disrupt-media#comments-listing) ### ![](https://social.disruptmedia.co/hubfs/image.png) ### Hires agency to help funeral home “stand out” from the competition Looking for digital marketing help in a very sensitive profession, Music Funeral Services has selected DISRUPT Media to coordinate its social media strategy and content management. Using their proprietary FUNERAL Social Design Process, DISRUPT Media is helping Music Funeral Services reach its goal of standing out from the competition. “For months, I heard folks say that if you’re not on Facebook, you’re missing the boat,” commented Casey Music, manager of the Valdosta, GA location. “After setting up our Facebook page, I soon found that it’s tough to run a funeral home and do social media well. That’s when I contacted Ryan and began working with DISRUPT.” [Read More](https://social.disruptmedia.co/blog/music-funeral-services-selects-disrupt-media) ## [Social Media is Not Going Away, but Your Business Might](https://social.disruptmedia.co/blog/social-media-is-not-going-away-but-your-business-might) Oct 5, 2016, 8:40:01 AM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) posted in [social media](https://social.disruptmedia.co/blog/topic/social-media), [Blog](https://social.disruptmedia.co/blog/topic/blog), [Facebook](https://social.disruptmedia.co/blog/topic/facebook), [Funeral Homes](https://social.disruptmedia.co/blog/topic/funeral-homes) [0 Comments](https://social.disruptmedia.co/blog/social-media-is-not-going-away-but-your-business-might#comments-listing) ![](https://social.disruptmedia.co/hubfs/social-not-going-away.png) Some things you like, and some things you don’t like. With the things you don’t like, some of them you can ignore. Some you can’t ignore. Some things, no matter whether you ignore them or not, will never go away. [Read More](https://social.disruptmedia.co/blog/social-media-is-not-going-away-but-your-business-might) ## [Grade Yourself on These 6 Important Elements of Your Facebook Page](https://social.disruptmedia.co/blog/grade-yourself-on-these-6-important-elements-of-your-facebook-page) Sep 26, 2016, 5:32:46 PM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) posted in [social media](https://social.disruptmedia.co/blog/topic/social-media), [Blog](https://social.disruptmedia.co/blog/topic/blog), [Facebook](https://social.disruptmedia.co/blog/topic/facebook), [Funeral Homes](https://social.disruptmedia.co/blog/topic/funeral-homes) [0 Comments](https://social.disruptmedia.co/blog/grade-yourself-on-these-6-important-elements-of-your-facebook-page#comments-listing) ![](https://social.disruptmedia.co/hubfs/facebook-page-elements-funeral-home-1080x628.jpg) There is no doubt that Facebook is the perfect social media platform for funeral homes to use when trying to reach today’s mobile public. The capability of targeting your audience, the ability to post attractive photos and videos, the opportunity to carry on two-way conversations, and the ubiquitous nature of the platform all work together to put Facebook at the top of the “must have” social media outlets for funeral homes. [Read More](https://social.disruptmedia.co/blog/grade-yourself-on-these-6-important-elements-of-your-facebook-page) ## [HOW MANY OWNERS ARE KILLING THEIR FUNERAL HOME'S FUTURE | DISRUPTu! Episode 21](https://social.disruptmedia.co/blog/how-many-owners-are-killing-their-funeral-homes-future-disruptu-episode-21) Sep 19, 2016, 11:51:30 PM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) posted in [social media](https://social.disruptmedia.co/blog/topic/social-media), [Blog](https://social.disruptmedia.co/blog/topic/blog), [DISRUPTu!](https://social.disruptmedia.co/blog/topic/disruptu), [Facebook](https://social.disruptmedia.co/blog/topic/facebook), [Funeral Homes](https://social.disruptmedia.co/blog/topic/funeral-homes) [0 Comments](https://social.disruptmedia.co/blog/how-many-owners-are-killing-their-funeral-homes-future-disruptu-episode-21#comments-listing) ![](https://social.disruptmedia.co/hubfs/DU-21-Thumbnail-1080x675-4.jpg) After a great talk in beautiful Chattanooga, Tennessee, Ryan takes a few mins to talk about NOW and why you need to change your perspectives and open up to different marketing mediums. Don't get left behind thinking you'll be able to catch another train to the future, tomorrow is here today (Now). [Read More](https://social.disruptmedia.co/blog/how-many-owners-are-killing-their-funeral-homes-future-disruptu-episode-21) ## [How To Use Facebook to Ramp Up Preneed Sales](https://social.disruptmedia.co/blog/how-to-use-facebook-to-ramp-up-preneed-sales) Sep 13, 2016, 7:40:38 PM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) posted in [social media](https://social.disruptmedia.co/blog/topic/social-media), [Blog](https://social.disruptmedia.co/blog/topic/blog), [Facebook](https://social.disruptmedia.co/blog/topic/facebook), [Funeral Homes](https://social.disruptmedia.co/blog/topic/funeral-homes) [0 Comments](https://social.disruptmedia.co/blog/how-to-use-facebook-to-ramp-up-preneed-sales#comments-listing) ![](https://social.disruptmedia.co/hubfs/preneed-fb-leads-1.jpg) Several days ago[, I ran across an article by Samantha Franck](https://www.iccfa.com/reading/2000-2009/four-cornerstones-you-must-have-build-your-preneed-business-part-1-2) originally published in the March, 2005 issue of ICFM Magazine titled “Four Cornerstones You Must Have to Build Your Preneed Business.” She shares sound, indisputable advice on executing the basics in building a solid preneed program. The basics include: [Read More](https://social.disruptmedia.co/blog/how-to-use-facebook-to-ramp-up-preneed-sales) ## [5 Simple Ways to Increase Facebook Reach](https://social.disruptmedia.co/blog/5-simple-ways-to-increase-facebook-reach) Aug 30, 2016, 5:07:39 PM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) posted in [Blog](https://social.disruptmedia.co/blog/topic/blog), [Facebook](https://social.disruptmedia.co/blog/topic/facebook), [Funeral Homes](https://social.disruptmedia.co/blog/topic/funeral-homes), [Social Media Strategy](https://social.disruptmedia.co/blog/topic/social-media-strategy-2) [0 Comments](https://social.disruptmedia.co/blog/5-simple-ways-to-increase-facebook-reach#comments-listing) ### **What Is Facebook Reach?** Let’s assume your Facebook business page has 324 fans (people who have Liked you page). You make a post on your page, so you assume that all 324 fans will see your post. You are wrong. Less than6% of your current fans will have the content you post actually show up in their Facebook profile news feed. Does this shock you? [Read More](https://social.disruptmedia.co/blog/5-simple-ways-to-increase-facebook-reach) ## [Four Facebook Tactics to Increase Engagement and Grow Your Audience](https://social.disruptmedia.co/blog/four-facebook-tactics-to-increase-engagement-and-grow-your-audience) Aug 15, 2016, 3:01:05 PM / by [Ryan Thogmartin](https://social.disruptmedia.co/blog/author/ryan-thogmartin) posted in [social media](https://social.disruptmedia.co/blog/topic/social-media), [Blog](https://social.disruptmedia.co/blog/topic/blog), [Facebook](https://social.disruptmedia.co/blog/topic/facebook), [Funeral Homes](https://social.disruptmedia.co/blog/topic/funeral-homes) [0 Comments](https://social.disruptmedia.co/blog/four-facebook-tactics-to-increase-engagement-and-grow-your-audience#comments-listing) ![](https://social.disruptmedia.co/hubfs/17.jpg) The primary purpose in maintaining a Facebook Page for your funeral business is to get as much attention as possible so people will get to know you. Certainly, posting attractive content is important, but there are some fairly simple things you can do to draw increased attention and engagement on your Page. Below are some ideas that are easy to implement and sure to create a bit more buzz around your funeral home Facebook business Page and your brand: [Read More](https://social.disruptmedia.co/blog/four-facebook-tactics-to-increase-engagement-and-grow-your-audience) [Prev](https://social.disruptmedia.co/blog/author/ryan-thogmartin/page/16) [All posts](https://social.disruptmedia.co/blog/all) [Next](https://social.disruptmedia.co/blog/author/ryan-thogmartin/page/18) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Blog (127)](https://social.disruptmedia.co/blog/tag/blog) - [Facebook (85)](https://social.disruptmedia.co/blog/tag/facebook) - [Funeral Homes (83)](https://social.disruptmedia.co/blog/tag/funeral-homes) - [social media (73)](https://social.disruptmedia.co/blog/tag/social-media) - [Social Media Strategy (46)](https://social.disruptmedia.co/blog/tag/social-media-strategy-2) - [DISRUPTu! 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