I talk with numerous funeral directors every week. When we discuss how they are currently marketing their business, they list the usual methods: radio, newspaper, television, Yellow Pages, direct mail, and…word of mouth (WOM). Almost always they will comment that word of mouth marketing is, by far, the most effective.
Whether you love him or…not so much, there is no doubt in anyone’s mind that Donald Trump’s defeat of Hillary Clinton in the 2016 Presidential campaign was a total surprise. The extreme organization of the Democratic National Committee in Clinton’s campaign, with it’s massive funding and full-bore media blitz, was touted as almost unassailable. Almost everyone got it wrong.
Yes, it’s a strong claim to make, but there are too many examples of funeral related businesses whose Facebook pages ARE working to deny the truth…when you do it right, your page will generate a lot of attention, engagement and leads (yes, real leads from families in your community).
Looking for digital marketing help in a very sensitive profession, Music Funeral Services has selected DISRUPT Media to coordinate its social media strategy and content management. Using their proprietary FUNERAL Social Design Process, DISRUPT Media is helping Music Funeral Services reach its goal of standing out from the competition.
“For months, I heard folks say that if you’re not on Facebook, you’re missing the boat,” commented Casey Music, manager of the Valdosta, GA location. “After setting up our Facebook page, I soon found that it’s tough to run a funeral home and do social media well. That’s when I contacted Ryan and began working with DISRUPT.”
Some things you like, and some things you don’t like. With the things you don’t like, some of them you can ignore. Some you can’t ignore. Some things, no matter whether you ignore them or not, will never go away.
There is no doubt that Facebook is the perfect social media platform for funeral homes to use when trying to reach today’s mobile public. The capability of targeting your audience, the ability to post attractive photos and videos, the opportunity to carry on two-way conversations, and the ubiquitous nature of the platform all work together to put Facebook at the top of the “must have” social media outlets for funeral homes.
After a great talk in beautiful Chattanooga, Tennessee, Ryan takes a few mins to talk about NOW and why you need to change your perspectives and open up to different marketing mediums. Don't get left behind thinking you'll be able to catch another train to the future, tomorrow is here today (Now).
Several days ago, I ran across an article by Samantha Franck originally published in the March, 2005 issue of ICFM Magazine titled “Four Cornerstones You Must Have to Build Your Preneed Business.” She shares sound, indisputable advice on executing the basics in building a solid preneed program. The basics include:
Let’s assume your Facebook business page has 324 fans (people who have Liked you page). You make a post on your page, so you assume that all 324 fans will see your post. You are wrong. Less than 6% of your current fans will have the content you post actually show up in their Facebook profile news feed. Does this shock you?
The primary purpose in maintaining a Facebook Page for your funeral business is to get as much attention as possible so people will get to know you. Certainly, posting attractive content is important, but there are some fairly simple things you can do to draw increased attention and engagement on your Page. Below are some ideas that are easy to implement and sure to create a bit more buzz around your funeral home Facebook business Page and your brand: