
I’m going to name them right at the beginning of this article. If you use Yellow Pages, television or radio commercials, direct mail, billboards, or telemarketing to promote your funeral business you should dump them right along with your flip phone. I realize this may hurt your tender feelings or step on your toes, but sometimes it’s necessary to straight up tell the truth even if it makes you angry.



When making marketing decisions, it’s critical to pay attention to the statistics that are out there. Otherwise you are basing decisions on what might have worked in the past without giving consideration to a rapidly changing marketplace. Recent survey data has indicated the following: